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The prime time diet: A content analysis of eating behavior and food messages in television program content and commercials

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  • Story, M.
  • Faulkner, P.

Abstract

The purpose of this study was to identify and analyze messages related to food and eating behavior as presented on prime time television (8:00-11:00 pm) both in programming and commercials. Food references occurred an average of 4.8 times per 30 minutes of programming time. Over half (60 percent) of all food references in programs were for low nutrient beverages and sweets. The prime time diet is inconsistent with dietary guidelines for healthy Americans.

Suggested Citation

  • Story, M. & Faulkner, P., 1990. "The prime time diet: A content analysis of eating behavior and food messages in television program content and commercials," American Journal of Public Health, American Public Health Association, vol. 80(6), pages 738-740.
    • Handle: RePEc:aph:ajpbhl:1990:80:6:738-740_8
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    Cited by:

    1. Pedro Moreira & Susana Santos & Patrícia Padrão & Tânia Cordeiro & Mariana Bessa & Hugo Valente & Renata Barros & Vitor Teixeira & Vanessa Mitchell & Carla Lopes & André Moreira, 2010. "Food Patterns According to Sociodemographics, Physical Activity, Sleeping and Obesity in Portuguese Children," IJERPH, MDPI, vol. 7(3), pages 1-18, March.
    2. Liaukonyte, Jura & Rickard, Bradley J. & Kaiser, Harry M. & Okrent, Abigail M. & Richards, Timothy J., 2012. "Economic and health effects of fruit and vegetable advertising: Evidence from lab experiments," Food Policy, Elsevier, vol. 37(5), pages 543-553.
    3. Annala, Milla & Vinnari, Markus, 2019. "Content Analysis of TV Food Advertising Using Climate Impact and a Nutritional Impact Index," Ecological Economics, Elsevier, vol. 159(C), pages 68-74.

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