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The "we card" program: Tobacco industry "youth smoking prevention" as industry self-preservation

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  • Apollonio, D.E.
  • Malone, R.E.

Abstract

The "We Card" program is the most ubiquitous tobacco industry "youth smoking prevention" program in the United States, and its retailer materials have been copied in other countries. The program's effectiveness has been questioned, but no previous studies have examined its development, goals, and uses from the tobacco industry's perspective. On the basis of our analysis of tobacco industry documents released under the 1998 Master Settlement Agreement, we concluded that the We Card program was undertaken for 2 primary purposes: to improve the tobacco industry's image and to reduce regulation and the enforcement of existing laws. Policymakers should be cautious about accepting industry selfregulation at face value, both because it redounds to the industry's benefit and because it is ineffective.

Suggested Citation

  • Apollonio, D.E. & Malone, R.E., 2010. "The "we card" program: Tobacco industry "youth smoking prevention" as industry self-preservation," American Journal of Public Health, American Public Health Association, vol. 100(7), pages 1188-1201.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2009.169573_2
    DOI: 10.2105/AJPH.2009.169573
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    Cited by:

    1. Patricia A McDaniel & E Anne Lown & Ruth E Malone, 2017. "“It doesn’t seem to make sense for a company that sells cigarettes to help smokers stop using them”: A case study of Philip Morris’s involvement in smoking cessation," PLOS ONE, Public Library of Science, vol. 12(8), pages 1-22, August.
    2. Emily Savell & Anna B Gilmore & Gary Fooks, 2014. "How Does the Tobacco Industry Attempt to Influence Marketing Regulations? A Systematic Review," PLOS ONE, Public Library of Science, vol. 9(2), pages 1-10, February.
    3. Gary Fooks & Anna Gilmore & Jeff Collin & Chris Holden & Kelley Lee, 2013. "The Limits of Corporate Social Responsibility: Techniques of Neutralization, Stakeholder Management and Political CSR," Journal of Business Ethics, Springer, vol. 112(2), pages 283-299, January.

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