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An observational study of consumers' accessing of nutrition information in chain restaurants

Author

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  • Roberto, C.A.
  • Agnew, H.
  • Brownell, K.D.

Abstract

In this observational study, we determined how frequently consumers accessed on-premises nutrition information provided at chain restaurants. The number of patrons entering and accessing nutrition information was recorded at 8 locations that were part of 4 major restaurant chains (McDonald's, Burger King, Starbucks, and Au Bon Pain). Only 6 (0.1%) of 4311 patrons accessed on-premises nutrition information before purchasing food. This verysmall percentage suggests that such information should be more prominently displayed, such as on restaurant menu boards, to help customers make informed decisions.

Suggested Citation

  • Roberto, C.A. & Agnew, H. & Brownell, K.D., 2009. "An observational study of consumers' accessing of nutrition information in chain restaurants," American Journal of Public Health, American Public Health Association, vol. 99(5), pages 820-821.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2008.136457_8
    DOI: 10.2105/AJPH.2008.136457
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    Cited by:

    1. Hayden Stewart & Jeffrey Hyman & Diansheng Dong, 2015. "Menu Labeling Fills the Gaps in Consumers’ Knowledge of the Calorie Content of Restaurant Foods," Agribusiness, John Wiley & Sons, Ltd., vol. 31(4), pages 491-506, October.
    2. Nguyen, Ly & Gao, Zhifeng & Anderson, James L., 2022. "Regulating menu information: What do consumers care and not care about at casual and fine dining restaurants for seafood consumption?," Food Policy, Elsevier, vol. 110(C).
    3. Scot Burton & Andrea H. Tangari & Elizabeth Howlett & Anna M. Turri, 2014. "How the Perceived Healthfulness of Restaurant Menu Items Influences Sodium and Calorie Misperceptions: Implications for Nutrition Disclosures in Chain Restaurants," Journal of Consumer Affairs, Wiley Blackwell, vol. 48(1), pages 62-95, March.

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