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Evidence of a dose-response relationship between "truth" antismoking ads and youth smoking prevalence

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  • Farrelly, M.C.
  • Davis, K.C.
  • Haviland, M.L.
  • Messeri, P.
  • Healton, C.G.

Abstract

Objectives. In early 2000, the American Legacy Foundation launched the national "truth" campaign, the first national antismoking campaign to discourage tobacco use among youths. We studied the impact of the campaign on national smoking rates among US youths (students in grades 8, 10, and 12). Methods. We used data from the Monitoring the Future survey in a pre/post quasi-experimental design to relate trends in youth smoking prevalence to varied doses of the "truth" campaign in a national sample of approximately 50 000 students in grades 8, 10, and 12, surveyed each spring from 1997 through 2002. Results. Findings indicate that the campaign accounted for a significant portion of the recent decline in youth smoking prevalence. We found that smoking prevalence among all students declined from 25.3% to 18.0% between 1999 and 2002 and that the campaign accounted for approximately 22% of this decline. Conclusions. This study showed that the campaign was associated with substantial declines in youth smoking and has accelerated recent declines in youth smoking prevalence.

Suggested Citation

  • Farrelly, M.C. & Davis, K.C. & Haviland, M.L. & Messeri, P. & Healton, C.G., 2005. "Evidence of a dose-response relationship between "truth" antismoking ads and youth smoking prevalence," American Journal of Public Health, American Public Health Association, vol. 95(3), pages 425-431.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2004.049692_8
    DOI: 10.2105/AJPH.2004.049692
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    1. Sartzetakis, Eftichis & Xepapadeas, Anastasios & Petrakis, Emmanuel, 2008. "The role of information provision as a policy instrument to supplement environmental taxes: Empowering consumers to choose optimally," MPRA Paper 12083, University Library of Munich, Germany.
    2. Elizabeth C. Hair & David R. Holtgrave & Alexa R. Romberg & Morgane Bennett & Jessica M. Rath & Megan C. Diaz & Donna M. Vallone, 2019. "Cost-Effectiveness of Using Mass Media to Prevent Tobacco Use among Youth and Young Adults: The FinishIt Campaign," IJERPH, MDPI, vol. 16(22), pages 1-9, November.
    3. Eunsoon Lee & Gyu-il Lee, 2021. "Perceived Exposure and Acceptance Model of Appearance-Related Health Campaigns: Roles of Parents’ Healthy-Appearance Talk, Self-Objectification, and Interpersonal Conversations," Sustainability, MDPI, vol. 13(6), pages 1-16, March.
    4. Echeverría, Sandra E. & Gundersen, Daniel A. & Manderski, Michelle T.B. & Delnevo, Cristine D., 2015. "Social norms and its correlates as a pathway to smoking among young Latino adults," Social Science & Medicine, Elsevier, vol. 124(C), pages 187-195.
    5. Alexa R. Romberg & Morgane Bennett & Shreya Tulsiani & Bethany Simard & Jennifer M. Kreslake & Dionisios Favatas & Donna M. Vallone & Elizabeth C. Hair, 2020. "Validating Self-Reported Ad Recall as a Measure of Exposure to Digital Advertising: An Exploratory Analysis Using Ad Tracking Methodology," IJERPH, MDPI, vol. 17(7), pages 1-12, March.
    6. Silvera, David H. & Pfeiffer, Bruce E. & Kardes, Frank R. & Arsena, Ashley & Justin Goss, R., 2014. "Using imagine instructions to induce consumers to generate ad-supporting content," Journal of Business Research, Elsevier, vol. 67(7), pages 1567-1572.
    7. Youn Ok Lee & Jessica K. Pepper & Anna J. MacMonegle & James M. Nonnemaker & Jennifer C. Duke & Lauren Porter, 2018. "Examining Youth Dual and Polytobacco Use with E-Cigarettes," IJERPH, MDPI, vol. 15(4), pages 1-12, April.
    8. David C. Colston & Yanmei Xie & James F. Thrasher & Sherry Emery & Megan E. Patrick & Andrea R. Titus & Michael R. Elliott & Nancy L. Fleischer, 2021. "Exploring How Exposure to Truth and State-Sponsored Anti-Tobacco Media Campaigns Affect Smoking Disparities among Young Adults Using a National Longitudinal Dataset, 2002–2017," IJERPH, MDPI, vol. 18(15), pages 1-11, July.
    9. David Silvera & FRANK R. KARDES & BRUCE E. PFEIFFER & ASHLEY R. ARSENA & R. JUSTIN GOSS, 2013. "Getting consumers to generate their own ad content: The impact of imagine instructions on persuasion," Working Papers 0202mkt, College of Business, University of Texas at San Antonio.
    10. Eftichios Sartzetakis & Anastasios Xepapadeas & Emmanuel Petrakis, 2012. "The Role of Information Provision as a Policy Instrument to Supplement Environmental Taxes," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 52(3), pages 347-368, July.
    11. Jun Hyun Hwang & Dong-Hee Ryu & Soon-Woo Park, 2020. "Influence of School-Based Smoking Prevention Education on Reducing Gap in Exposure to Anti-Tobacco Media Message among Korean Adolescents," IJERPH, MDPI, vol. 17(23), pages 1-10, November.
    12. Marie A. Bragg & Brian Elbel & Marion Nestle, 2020. "Food Industry Donations to Academic Programs: A Cross-Sectional Examination of the Extent of Publicly Available Data," IJERPH, MDPI, vol. 17(5), pages 1-15, March.
    13. Danielle Wiggers & Mark Asbridge & N. Bruce Baskerville & Jessica L. Reid & David Hammond, 2019. "Exposure to Caffeinated Energy Drink Marketing and Educational Messages among Youth and Young Adults in Canada," IJERPH, MDPI, vol. 16(4), pages 1-11, February.
    14. Ball, Jude & Grucza, Richard & Livingston, Michael & ter Bogt, Tom & Currie, Candace & de Looze, Margaretha, 2023. "The great decline in adolescent risk behaviours: Unitary trend, separate trends, or cascade?," Social Science & Medicine, Elsevier, vol. 317(C).
    15. Levy, David T. & Hyland, Andrew & Higbee, Cheryl & Remer, Lillian & Compton, Christine, 2007. "The role of public policies in reducing smoking prevalence in California: Results from the California Tobacco Policy Simulation Model," Health Policy, Elsevier, vol. 82(2), pages 167-185, July.
    16. Dixon, Helen & Scully, Maree & Kelly, Bridget & Chapman, Kathy & Wakefield, Melanie, 2014. "Can counter-advertising reduce pre-adolescent children's susceptibility to front-of-package promotions on unhealthy foods?: Experimental research," Social Science & Medicine, Elsevier, vol. 116(C), pages 211-219.

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