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Promoting stair use: Single versus multiple stair-riser messages

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  • Webb, O.J.
  • Eves, F.F.

Abstract

Message banners attached to stair risers produced a significant increase in pedestrian stair use, exceeding effects previously reported for conventional posters. Multiple instances of the same message banner, however, were as effective as banners featuring different messages. Therefore, greater visibility, rather than message variety, appears to account for the superiority of the banner format. Our findings indicate the feasibility of simple stair-use promotion campaigns based around the repetition of a single message.

Suggested Citation

  • Webb, O.J. & Eves, F.F., 2005. "Promoting stair use: Single versus multiple stair-riser messages," American Journal of Public Health, American Public Health Association, vol. 95(9), pages 1543-1544.
    • Handle: RePEc:aph:ajpbhl:10.2105/ajph.2004.046235_1
    DOI: 10.2105/AJPH.2004.046235
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    Cited by:

    1. Falk Müller-Riemenschneider & Marc Nocon & Thomas Reinhold & Stefan N. Willich, 2010. "Promotion of Physical Activity Using Point-of-Decision Prompts in Berlin Underground Stations," IJERPH, MDPI, vol. 7(8), pages 1-8, August.

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