Would marketing capability and network resource influence business performance? The case of Bumiputera on- line entrepreneurs in Malaysia
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DOI: 10.20474/jabs-4.4.2
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- Nelia M. Adora, 2017. "Entrepreneurial Activities and Teaching Performance of Faculty Members of the University of Eastern Philippines," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 3(4), pages 134-143.
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Keywords
Online entrepreneurs; Performance; Marketing capability; Network resource; Bumiputera;All these keywords.
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