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The Concept of Logistic Attractiveness - Theoretical Basis

Author

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  • Radoslaw Lubera∗

    (Silesian University of Technology, Gliwice, Poland)

Abstract

The efficient functioning of world economies without effective logistics is currently impossible. Logistics, thanks to technological and organizational solutions, significantly affect changes in the spatial development of cities, including the spatial allocation of transport flows and the location of appropriate storage areas. Due to the popular trend of increasing the mobility of production factors and the speed of sending information, business decisions are made regardless of the stakeholders nationality, including investors in particular. Therefore, the factor that determines the choice in most cases becomes the logistic attractiveness of a specific area. This situation is desirable due to the intensification of competition between regions and to increase and highlight the potential located within them. The attractiveness of logistics activities is understood as the competitive ability of logistics, while from a marketing point of view, attractive logistic activities can be talked about when they can be used to achieve competitive advantage by a company, but both of them can be used only for building the base of logistic attractiveness definition. This definition is influenced by factors such as minimizing costs and increasing the level of services offered, with the possibility of differentiation, using logistic services. These factors, in some industries, are necessary for achieving the strategic goals of the organization. Growth of another key factor in flow-oriented enterprises, characterized by the efficiency of the logistics system, can be influenced by factors such as accuracy, reliability, speed and flexibility of deliveries, as well as an adequate allocation of resources and synchronization of production with supply. This article was based on the analysis of literature studies, and its aim was to formulate a definition of the concept of logistic attractiveness together with a set of basic determinants that shape it.

Suggested Citation

  • Radoslaw Lubera∗, 2019. "The Concept of Logistic Attractiveness - Theoretical Basis," International Journal of Humanities, Arts and Social Sciences, Dr. Mohammad Hamad Al-khresheh, vol. 5(3), pages 109-116.
    • Handle: RePEc:apa:ijhass:2019:p:109-116
    DOI: 10.20469/ijhss.5.20004-3
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    References listed on IDEAS

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    1. Katarzyna Grondys & Larisa Loredana Dragolea, 2016. "Logistics Attractiveness Of Poland In Relation To Logistics Centres And Global Competition," Polish Journal of Management Studies, Czestochowa Technical University, Department of Management, vol. 14(1), pages 84-94, December.
    2. Onanong Kaothan, 2018. "Organizational attractiveness and person job fit as the predictors of intention to stay of employees commercial bank," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 4(3), pages 156-164.
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