Window Dressing Effects of Online Information: A Content-Analysis of the Post-Purchase Reviews on Amazon.com
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DOI: 10.20469/ijbas.5.10001-6
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- Chrysanthos Dellarocas, 2003. "The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms," Management Science, INFORMS, vol. 49(10), pages 1407-1424, October.
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Keywords
eWOM; Amazon.com customer review; online credibility;All these keywords.
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