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Revenue Management Practices in Hospitality Industry: A Research on Hotels in Konya, Turkey

Author

Listed:
  • Sercan Aras

    (Department of Tourism Management, Necmettin Erbakan University, Konya, Turkey)

  • Ahmet Buyusalvaric

    (Department of Tourism Management, Necmettin Erbakan University, Konya, Turkey)

  • Halil Akmese

    (Department of Tourism Management, Necmettin Erbakan University, Konya, Turkey)

Abstract

Revenue management might be considered as one of the important decision-making areas for accommodation facilities. Due to the perishable nature and time-related restrictions of services provided by tourism industry, enterprises are striving for better management of capacity and price in order to maximize their revenue. While serving as a managerial decision-making tool, revenue management needs to be tailored according to the market demographics and conditions. It is agreed by academicians and industry representatives that revenue management might be efficacious if it is coordinated and employed consistently. On the other hand, any inaccuracy about the incorporation of parameters determined for the revenue management model might cause conflicting results. Major aim of this study is to reveal the financial and competitive contribution of revenue management applications. Findings revealed that revenue management applications contributed to the hotels financially and competitively with varying proportions.

Suggested Citation

  • Sercan Aras & Ahmet Buyusalvaric & Halil Akmese, 2018. "Revenue Management Practices in Hospitality Industry: A Research on Hotels in Konya, Turkey," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 4(2), pages 45-52.
    • Handle: RePEc:apa:ijbaas:2018:p:45-52
    DOI: 10.20469/ijbas.4.10001-2
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    References listed on IDEAS

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    1. Owusu Boahen & Emmanuel Kweku Quansah & Owusu Kwame Sarpong, 2013. "Assessing the Benefits of Yield Management in the Hospitality Industry in Kumasi Metropolis of Ghana," International Journal of Business and Social Research, LAR Center Press, vol. 3(9), pages 17-25, September.
    2. Catherine Cleophas & Ian Yeoman & Una McMahon-Beattie & Emre Veral, 2011. "The Applications of Revenue Management and Pricing," Palgrave Macmillan Books, in: Ian Yeoman & Una McMahon-Beattie (ed.), Revenue Management, chapter 1, pages 9-16, Palgrave Macmillan.
    3. Owusu Boahen & Emmanuel Kweku Quansah & Owusu Kwame Sarpong, 2013. "Assessing the Benefits of Yield Management in the Hospitality Industry in Kumasi Metropolis of Ghana," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 3(9), pages 17-25, July.
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    Cited by:

    1. Jorge Arnanz* & Kanokkarn Kaewnuch, 2019. "Accreditation in Tourism and Hospitality Undergraduate Education in the ASEAN context: the Case of Thailand from the Ted Qual Perspective," The Journal of Social Sciences Research, Academic Research Publishing Group, vol. 5(2), pages 275-283, 02-2019.

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