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Influencing Factor in E-Wallet Acceptant and Use

Author

Listed:
  • Pharot Intarot

    (College of Information and Communication, Rangsit University, Lak Hok, Thailand)

  • Chutima Beokhaimook

    (College of Information and Communication, Rangsit University, Lak Hok, Thailand)

Abstract

E-Wallet is an application which facilitates users to make a payment via mobile device instead of cash. The Worlds E-Wallet growth has increased dramatically since 2011. However, Thailands E-Wallet growth is slower less than 0.02% per year. This research aims to find out factors that cause slow E-Wallet growth in Thailand by investigating the factors involved in acceptance and use of E-Wallet technology. The information obtained from this study can assist E-Wallet providers in Thailand better to improve the design and marketing plans that fit the behavioral E-Wallet use of Thai. The model engaged in this study is UTAUT model that focuses on four main factors that has effected on behavioral intention and behavioral use of E-Wallet in Thailand. A performance expectancy, effort expectancy, social influence and facilitating condition are majors variables. Data collection has been conducted by surveying 400 people in metropolitan areas. The results show that the behavioral intentions which is the mediator variable of the proposed model is highly affected by performance expectancy and effort expectancy with the regression weights 0.001 and 0.001, respectively. On the other hand, the mediator variable is low affected by social influence and facilitating condition with the regression weights .201 and 0.506. The proposed model yields the regression weight between behavioral use and behavioral intention as 0.001 which means that the behavioral intention as a mediator variable has effect on behavioral use.

Suggested Citation

  • Pharot Intarot & Chutima Beokhaimook, 2018. "Influencing Factor in E-Wallet Acceptant and Use," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 4(4), pages 167-175.
    • Handle: RePEc:apa:ijbaas:2018:p:167-175
    DOI: 10.20469/ijbas.4.10004-4
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    References listed on IDEAS

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    1. Mohamed Saleh Abd AL Khuja & ZainalAbidin Bin Mohamed, 2016. "Investigating the adoption of E-Business Technology by Small and Medium Enterprises," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 2(2), pages 71-84.
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    Cited by:

    1. Tirto Unarto & Usep Suhud & Mohamad Rizan, 2022. "The Role of Continuance Intention, e-wallet Applications Users for Transaction Multi-payments in Indonesia," Business Management and Strategy, Macrothink Institute, vol. 13(2), pages 174-190, December.

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    More about this item

    Keywords

    E-wallet; Thailand; e-payment.;
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