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Fostering Innovative Work Behaviour in SMEs Exploring Ecopreneurship Perspective

Author

Listed:
  • Ahmad Tisman Pasha

    (Bahauddin Zakariya University, Multan, Pakistan)

  • Muhammad Kamran

    (Bahauddin Zakariya University, Multan, Pakistan.)

  • Seemab Zahra Chishti

    (Bahauddin Zakariya University, Multan, Pakistan.)

  • Muhammad Hasnain Ali

    (Bahauddin Zakariya University, Multan, Pakistan.)

Abstract

The research analyzes the mediational impact of creative self-efficacy through which Ecopreneurship impacts the behaviors of employees at work. The discretion behind the research is founded on using Bandura's social learning theory and a mediation model is presented to show the innovative effects of Ecopreneurship on employees’ Innovative Work Behavior (IWB) through the mediation of creative self-efficacy (CSE). The present research focuses on Innovation by developing a model that seeks to investigate the association among Ecopreneurship and Innovation Work Behavior in industrial SMEs of Pakistan for promoting the economic strength of the country. A framework has been developed comprising Creative Self-Efficacy as input. It is believed that unless SMEs emphasize Innovative Work Behavior, it is difficult to compete efficiently and gain higher economic returns. The nature of SME organizations is very dynamic, thus, particularly need to be innovative & creative to lead, nurture and compete in the industry. A questionnaire method has been used to collect the data; the unit of analysis is permanent workers from the industrial setups of SMEs in Pakistan. SPSS and AMOS have been used to analyze the data. The outcomes of the results show that Ecopreneurship stimuli Innovative Work Behavior via the mediation of CSE.

Suggested Citation

  • Ahmad Tisman Pasha & Muhammad Kamran & Seemab Zahra Chishti & Muhammad Hasnain Ali, 2022. "Fostering Innovative Work Behaviour in SMEs Exploring Ecopreneurship Perspective," iRASD Journal of Management, International Research Alliance for Sustainable Development (iRASD), vol. 4(2), pages 423-433, june.
    • Handle: RePEc:ani:irdjom:v:4:y:2022:i:2:p:423-433
    DOI: https://doi.org/10.52131/jom.2022.0402.0089
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    References listed on IDEAS

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    2. Shahira El Alfy & Pranav Naithani, 2021. "Antecedents of innovative work behaviour: a systematic review of the literature and future research agenda," World Review of Entrepreneurship, Management and Sustainable Development, Inderscience Enterprises Ltd, vol. 17(1), pages 1-19.
    3. Cummings, Larry L. & O'Connell, Michael J., 1978. "Organizational innovation: A model and needed research," Journal of Business Research, Elsevier, vol. 6(1), pages 33-50, January.
    4. Muhammad Asad Khan & Fadillah Binti Ismail & Altaf Hussain & Basheer Alghazali, 2020. "The Interplay of Leadership Styles, Innovative Work Behavior, Organizational Culture, and Organizational Citizenship Behavior," SAGE Open, , vol. 10(1), pages 21582440198, January.
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