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Behavioral Effects of Nonconscious Mimicry and Social Intentions: A Reverse Engineered Pitch

Author

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  • Kerstin Klein

    (University of Queensland, Australia)

Abstract

Using the pitching research template elaborated by Faff (2017) as basis, this paper discusses the reverse engineering process on the article “Behavioural effects of nonconscious mimicry and social intentions” by Wong, Hartley and Tombs (2017). The main objective is to reflect on the reverse engineering exercise while including major findings of the paper itemized. This paper adds an additional angle on the reverse engineering process, the pitching research template and Robert Faff’s efforts in creating a comprehensive research base.

Suggested Citation

  • Kerstin Klein, 2018. "Behavioral Effects of Nonconscious Mimicry and Social Intentions: A Reverse Engineered Pitch," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 17(2), pages 301-307, June.
    • Handle: RePEc:ami:journl:v:17:y:2018:i:2:p:301-307
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    Cited by:

    1. Yitong Li, 2022. "Pitching Research for Research-Enabled Students: Reflections on My Experience as A “Test Pilot†Of the Inspir2es “Internship†Initiative," Journal of Accounting and Management Information Systems, Faculty of Accounting and Management Information Systems, The Bucharest University of Economic Studies, vol. 21(4), pages 631-654, December.

    More about this item

    Keywords

    Pitching Research; Marketing; Consumer Behavior; Nonconscious Mimicry;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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