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Driving Towards Sustainability: Understanding The Dynamicsofelectricandplug-Inhybridvehicleadoption In Romania

Author

Listed:
  • COZMA Anghel-Tudorel

    (BabeÅŸ-BolyaiUniversity)

Abstract

This study investigates the motivations behind the adoption of electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEVs) in Romania, aiming to understand how environmental concerns, government policies, and personal values influence consumer behavior. Utilizing a structured survey distributed among 545 participants through social media and automotive sales teams, the research captures demographic data, vehicle type and acquisition methods, and perceptions post-purchase. The findings reveal a significant demographic trend towards educated, middle-aged males as the primary adopters of EVs and PHEVs, driven by a strong sense of environmental responsibility and supported by economic benefits. The results highlight the effectiveness of governmental fiscal policies in shaping consumer preferences and suggest a growing societal appreciation for the environmental and personal value offered by EVs. The study's insights into consumer motivations provide valuable implications for policymakers, marketers, and the academic community, emphasizing the need for continued investment in EVs infrastructure and technology.

Suggested Citation

  • COZMA Anghel-Tudorel, 2023. "Driving Towards Sustainability: Understanding The Dynamicsofelectricandplug-Inhybridvehicleadoption In Romania," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(25), pages 1-20.
    • Handle: RePEc:alu:journl:v:2:y:2023:i:25:p:20
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    More about this item

    Keywords

    electric vehicles; sustainability; Romanian consumers; electric vehicles adoption;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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