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Development Directions For The Tourism Offer Of The Alba Iulia Fortress. Qualitative Assessments

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  • Lucian Marina
  • Andreea Muntean
  • Claudiu Stefani

Abstract

Achieving an integrated cultural and historic tourism offer is the main direction of the tourism development strategy for the Alba Iulia Fortress. The practice of implementing any strategy shows us that during this process a series of complementary or even antithetic projects and visions will occur. Through qualitative assessments, based on a focus-group type of investigations with experts in tourism, architecture and city planning, we suggest adjustments or even new development projects for the Fortress.

Suggested Citation

  • Lucian Marina & Andreea Muntean & Claudiu Stefani, 2009. "Development Directions For The Tourism Offer Of The Alba Iulia Fortress. Qualitative Assessments," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-50.
    • Handle: RePEc:alu:journl:v:2:y:2009:i:11:p:50
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    1. Andreea Muntean & Lucian Marina, 2008. "Promotional Strategy Of The Alba Iulia Fortress," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-60.
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      More about this item

      Keywords

      touristic offer; cultural tourism; tourism development;
      All these keywords.

      JEL classification:

      • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
      • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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