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Promotional Strategy Of The Alba Iulia Fortress

Author

Listed:
  • Andreea Muntean
  • Lucian Marina

Abstract

The specific character of The Fortress of Alba Iulia results from its value as an element of historical and cultural patrimony. This value must be kept and brought into prominence, and for this it must be promoted with the help of cultural tourism. This paper presents some issues regarding the promotional strategy of the Alba Iulia Fortress.

Suggested Citation

  • Andreea Muntean & Lucian Marina, 2008. "Promotional Strategy Of The Alba Iulia Fortress," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(10), pages 1-60.
    • Handle: RePEc:alu:journl:v:2:y:2008:i:10:p:60
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    File URL: http://oeconomica.uab.ro/upload/lucrari/1020082/60.pdf
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    Cited by:

    1. Lucian Marina & Andreea Muntean & Claudiu Stefani, 2009. "Development Directions For The Tourism Offer Of The Alba Iulia Fortress. Qualitative Assessments," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(11), pages 1-50.

    More about this item

    Keywords

    promotional strategy; cultural tourism;

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics

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