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Perceptions Of Marital Roles In Basic Commodity Groups Purchase Decision-Making

Author

Listed:
  • Irina Kancheva
  • Georgi Marinov

Abstract

Family plays a primary role in the demand formation in consumer markets worldwide. It is the field where a wide variety of consumer decisions are made every day. Family decision- making is a complex process in which multiple individuals combine their personal needs, wants and resources in order to reach a satisfactory outcome. The development of the social system leads to modifications of the known behavioral patterns of the family as a consumption unit. This paper is aimed at present-day Bulgarian family marital role structure. The distribution of roles between spouses was examined across 22 commodity groups using a convenience sample of 215 respondents.

Suggested Citation

  • Irina Kancheva & Georgi Marinov, 2014. "Perceptions Of Marital Roles In Basic Commodity Groups Purchase Decision-Making," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(16), pages 1-13.
    • Handle: RePEc:alu:journl:v:1:y:2014:i:16:p:13
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    File URL: http://oeconomica.uab.ro/upload/lucrari/1620141/13.pdf
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    Citations

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    Cited by:

    1. Preeti Mehra & Raghbir Singh, 2016. "Consumer Preferences and Purchase Decision-making for Micro-packs— An Empirical Study," Vision, , vol. 20(3), pages 224-236, September.
    2. Sunny R. Igwe & Bright ZorBari-Nwitambu, 2020. "Factors Influencing Spousal Role Reform and Purchase Decision in Nigeria: A Study of Consumable and Durable Goods," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(4), pages 139-139, March.

    More about this item

    Keywords

    Marital Roles; Relative Influence; Family Purchase Decision; Family Decision-Making;
    All these keywords.

    JEL classification:

    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • J12 - Labor and Demographic Economics - - Demographic Economics - - - Marriage; Marital Dissolution; Family Structure
    • R22 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Household Analysis - - - Other Demand

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