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Strategic Outlines: Between Value And Digital Assets Management

Author

Listed:
  • Delia Băbeanu
  • Alexandru Adrian Gavrilă
  • Valerica MareÅŸ

Abstract

Enterprise content management leverages digital asset management to support business channel diversity. Business asset management technology is targeted to products and final services. By capturing photos, videos, logos and other creative assets in a central repository it becomes possible to control how, when and by whom these assets are used. The ability to locate different images enhances collaboration inside and outside the organization. To provide full value, the system links to technologies that deliver assets to real time. Managing Digital Assets is increasingly a core management discipline for both commercial companies and not for profit organizations. The authors propose some directions to be accomplished when it is used digital assets.

Suggested Citation

  • Delia Băbeanu & Alexandru Adrian Gavrilă & Valerica MareÅŸ, 2009. "Strategic Outlines: Between Value And Digital Assets Management," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 1(11), pages 1-33.
    • Handle: RePEc:alu:journl:v:1:y:2009:i:11:p:33
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    File URL: http://oeconomica.uab.ro/upload/lucrari/1120091/33.pdf
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    References listed on IDEAS

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    1. Andreas Meier & Henrik Stormer, 2009. "eBusiness & eCommerce," Springer Books, Springer, number 978-3-540-89328-8, June.
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    More about this item

    Keywords

    Digital Assets Management (DAM); architecture of DAM; Strategy for DAM;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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