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Relationship Among Corporate Image, Intangible Perceived Quality, Choosing, Habit And Customer Loyalty

Author

Listed:
  • Maryam REHMAN

    (Hazara University, Mansehra Pakistan)

  • Bilal AFSAR

    (Hazara University, Mansehra Pakistan)

Abstract

This study explores relationships among Corporate Image, Intangible Perceived Quality, Choosing, Habit and Customer Loyalty and investigates the pivotal role these variables play in establishing and maintaining healthy base of loyal customers. Data were collected from Pakistani bank account holders and the empirical findings showed that corporate image plays the most important role in establishing and maintaining customer loyalty in the markets. Organizations always look forward to long lasting success. In order to be successful in the long run, they need to keep abreast with all of their stakeholders. Out of the stakeholders, customers are considered to be the most important one. Customer Loyalty is a psychological motive which today’s managers are considerate about. This study concludes that long-term success and sustainable reputation of an organization depends on customer loyalty.

Suggested Citation

  • Maryam REHMAN & Bilal AFSAR, 2012. "Relationship Among Corporate Image, Intangible Perceived Quality, Choosing, Habit And Customer Loyalty," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 183-197, May.
    • Handle: RePEc:aio:manmar:v:x:y:2012:i:1:p:183-197
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    File URL: http://mnmk.ro/documents/2012-first/15_21_1_12_FFF.pdf
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    References listed on IDEAS

    as
    1. Balabanis, George & Reynolds, Nina & Simintiras, Antonis, 2006. "Bases of e-store loyalty: Perceived switching barriers and satisfaction," Journal of Business Research, Elsevier, vol. 59(2), pages 214-224, February.
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    Cited by:

    1. Peter Turyakira, 2018. "Corporate Social Responsibility Activities that Influence Customer Loyalty of SMEs," International Journal of Business and Management, Canadian Center of Science and Education, vol. 13(6), pages 255-255, April.

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    More about this item

    Keywords

    Corporate Image; Customer Loyalty; Customer satisfaction;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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