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Scale Validity In Exploratory Stages Of Research

Author

Listed:
  • Elena BERTEA

    (Romanian Academy Iasi, Romania)

  • Adriana ZAIT

    (University A. I. Cuza, Iasi, Romania)

Abstract

Scale development assumes that certain steps are to be taken in order to obtain a valid measurement instrument. Most of the researchers jump to the confirmatory stage and avoid exploratory measures. However, exploratory methods that are used in the first stages of scale development are recommended so as to avoid further problems regarding the validity of the scale. Before conducting reliability analysis and factorial analysis, exploratory methods can be applied. The main purpose of this paper is to draw the attention on alternative methods for scale validation that should be used in the exploratory phase. The role of these methods is to improve validity of results of the further confirmatory phases of research. The Lawshe (1975) content validity ratio and the Q-sorting procedure for testing construct validity are applied in the process of developing a scale for perceived risk.

Suggested Citation

  • Elena BERTEA & Adriana ZAIT, 2013. "Scale Validity In Exploratory Stages Of Research," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 38-46, May.
    • Handle: RePEc:aio:manmar:v:xi:y:2013:i:1:p:38-46
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    References listed on IDEAS

    as
    1. Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer;The Psychometric Society, vol. 16(3), pages 297-334, September.
    2. Á. Herrero Crespo & I. Rodríguez del Bosque & M. M. García de los Salmones Sánchez, 2009. "The influence of perceived risk on Internet shopping behavior: a multidimensional perspective," Journal of Risk Research, Taylor & Francis Journals, vol. 12(2), pages 259-277, March.
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    2. Nguyen-Phuoc, Duy Quy & Nguyen, Nguyen An Ngoc & Tran, Phuong Thi Kim & Pham, Huong-Giang & Oviedo-Trespalacios, Oscar, 2023. "The influence of environmental concerns and psychosocial factors on electric motorbike switching intention in the global south," Journal of Transport Geography, Elsevier, vol. 113(C).
    3. Akter, Mansura & Akter, Shahriar & Rahman, Mahfuzur & Priporas, Constantinos Vasilios, 2023. "Mapping the barriers to socio-economic freedom in internationalisation of women-owned SMEs: Evidence from a developing country," Journal of International Management, Elsevier, vol. 29(6).
    4. Adriana ZAIÅ¢ & Andreia Gabriela ANDREI & Ioana-Alexandra HORODNIC & Patricia Elena BERTEA, 2016. "Stereotyping Effects on Cities: Measurement Scales for City's Warmth and Competence," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 4(2), pages 263-275, June.

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    More about this item

    Keywords

    scale development; content validity; q-sorting; perceived risk;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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