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The Perceptions Of Romanian Young Entrepreneurs Regarding The Challenges Of An Innovative Business Environment

Author

Listed:
  • Lavinia DOVLEAC

    (Transilvania University of Brasov)

  • Marius BALASESCU

    (Transilvania University of Brasov)

  • Simona BALASESCU

    (Transilvania University of Brasov)

Abstract

This paper aims the investigation of the relationship between entrepreneurial phenomenon among young people in Romania and the business environment, strongly marked by innovation and new technologies, as pillars of sustainable development in the knowledge-based society. For achieving the paper’s goal there are used the results of a qualitative research based on in-depth interview which aim to identify the views and experiences of young entrepreneurs on the advantages and disadvantages of starting an innovative business in Romania. Data analysis allowed the formulation of some recommendations to state institutions, business environment and the academic community to support young entrepreneurs in developing their business right after the launch. Access to new funding sources, guidance and informational support are the principal needs for entrepreneurs in their struggle to develop innovative sustainable businesses. The strong promotion of young entrepreneurs inside their community or at national level contributes to the development of a strong entrepreneurial culture for Romania.

Suggested Citation

  • Lavinia DOVLEAC & Marius BALASESCU & Simona BALASESCU, 2015. "The Perceptions Of Romanian Young Entrepreneurs Regarding The Challenges Of An Innovative Business Environment," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 78-91, May.
    • Handle: RePEc:aio:manmar:v:xiii:y:2015:i:1:p:78-91
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    File URL: http://www.mnmk.ro/documents/2015_X1/7-9-1-15.pdf
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    entrepreneurship; innovation; sustainability; business environment; entrepreneurial education;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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