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Scales For Measuring Perceived Risk In E-Commerce - Testing Influences On Reliability

Author

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  • Patricea Elena BERTEA

    (University A. I. Cuza Iasi)

Abstract

The present study analyzes the importance of research design in measuring perceived risk in e-commerce by revealing the influences that certain variables might have on the reliability of scales. Perceived risk is known as a major behavioral determinant, moreover it has been found to be a barrier against e-commerce adoption. This is why it is important for marketing researchers to have reliable measurement instruments. By performing a meta-analysis on 19 papers that developed scales for perceived risk in e-commerce, we aimed to identify what research design characteristics can determine the increase or decrease of alpha Cronbach estimates. Results were mixed, as only one of four hypotheses was supported. However, important issues for further research have been discovered here, being of great relevance for academics as well as for practitioners.

Suggested Citation

  • Patricea Elena BERTEA, 2010. "Scales For Measuring Perceived Risk In E-Commerce - Testing Influences On Reliability," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(S1), pages 81-92, June.
    • Handle: RePEc:aio:manmar:v:viii:y:2010:i:s1:p:s81-s92
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    Citations

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    Cited by:

    1. Bashir, Shahid & Khwaja, Muddasar Ghani & Mahmood, Asif & Turi, Jamshid Ali & Latif, Khawaja Fawad, 2021. "Refining e-shoppers’ perceived risks: Development and validation of new measurement scale," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    2. Kae Tran My Loan & Benjamin Chan Yin Fah & Behrang Samadi, 2015. "Exploring Customer Purchasing Intention over Online Store," International Journal of Business and Social Research, LAR Center Press, vol. 5(5), pages 15-23, May.
    3. Adriana ZAIT & Patricea Elena BERTEA, 2011. "Methods For Testing Discriminant Validity," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 217-224, November.
    4. Kae Tran My Loan & Benjamin Chan Yin Fah & Behrang Samadi, 2015. "Exploring Customer Purchasing Intention over Online Store," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 5(5), pages 15-23, May.

    More about this item

    Keywords

    perceived risk; scale measurement; reliability coefficient; e-commerce;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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