IDEAS home Printed from https://ideas.repec.org/a/aio/manmar/vviiiy2010is1ps81-s92.html
   My bibliography  Save this article

Scales For Measuring Perceived Risk In E-Commerce - Testing Influences On Reliability

Author

Listed:
  • Patricea Elena BERTEA

    (University A. I. Cuza Iasi)

Abstract

The present study analyzes the importance of research design in measuring perceived risk in e-commerce by revealing the influences that certain variables might have on the reliability of scales. Perceived risk is known as a major behavioral determinant, moreover it has been found to be a barrier against e-commerce adoption. This is why it is important for marketing researchers to have reliable measurement instruments. By performing a meta-analysis on 19 papers that developed scales for perceived risk in e-commerce, we aimed to identify what research design characteristics can determine the increase or decrease of alpha Cronbach estimates. Results were mixed, as only one of four hypotheses was supported. However, important issues for further research have been discovered here, being of great relevance for academics as well as for practitioners.

Suggested Citation

  • Patricea Elena BERTEA, 2010. "Scales For Measuring Perceived Risk In E-Commerce - Testing Influences On Reliability," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(S1), pages 81-92, June.
    • Handle: RePEc:aio:manmar:v:viii:y:2010:i:s1:p:s81-s92
    as

    Download full text from publisher

    File URL: http://www.mnmk.ro/documents/2010special/8bertea_patricea_IASI%20FFF.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Adriana ZAIT & Patricea Elena BERTEA, 2011. "Methods For Testing Discriminant Validity," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 217-224, November.
    2. Bashir, Shahid & Khwaja, Muddasar Ghani & Mahmood, Asif & Turi, Jamshid Ali & Latif, Khawaja Fawad, 2021. "Refining e-shoppers’ perceived risks: Development and validation of new measurement scale," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    3. Kae Tran My Loan & Benjamin Chan Yin Fah & Behrang Samadi, 2015. "Exploring Customer Purchasing Intention over Online Store," International Journal of Business and Social Research, LAR Center Press, vol. 5(5), pages 15-23, May.
    4. Kae Tran My Loan & Benjamin Chan Yin Fah & Behrang Samadi, 2015. "Exploring Customer Purchasing Intention over Online Store," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 5(5), pages 15-23, May.

    More about this item

    Keywords

    perceived risk; scale measurement; reliability coefficient; e-commerce;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aio:manmar:v:viii:y:2010:i:s1:p:s81-s92. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catalin Barbu (email available below). General contact details of provider: https://edirc.repec.org/data/fecraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.