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Evolution Of The Main Retailers On The Romanian Market

Author

Listed:
  • Silvia PUIU

    (University of Craiova)

Abstract

The paper presents the retail market in Romania, the main retailers and their evolution in our country. The theme is better highlighted in the foreign professional literature, but also Romanian economists analyzed some features of this subject. The purpose of this paper was to examine and interpret how Romanian retailers evolved during the period 2002-2009. A qualitative method was chosen for this research, and the empirical data was gathered from the companies in the Romanian retail sector. Primary data was collected through annual information from their websites, annual reports and different articles. The research is useful for companies, in order to understand and anticipate the tendencies in the field.

Suggested Citation

  • Silvia PUIU, 2010. "Evolution Of The Main Retailers On The Romanian Market," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(S1), pages 115-122, June.
    • Handle: RePEc:aio:manmar:v:viii:y:2010:i:s1:p:s115-s122
    as

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    File URL: http://www.mnmk.ro/documents/2010special/11SilviaPuiuFFF.pdf
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    References listed on IDEAS

    as
    1. Rodica Erdei, 2007. "How Retailing Has Changed? What Marketing Did For This Change?," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 5(1), pages 185-192, November.
    2. Kopalle, Praveen & Biswas, Dipayan & Chintagunta, Pradeep K. & Fan, Jia & Pauwels, Koen & Ratchford, Brian T. & Sills, James A., 2009. "Retailer Pricing and Competitive Effects," Journal of Retailing, Elsevier, vol. 85(1), pages 56-70.
    3. Isabelle Huault & V. Perret & S. Charreire-Petit, 2007. "Management," Post-Print halshs-00337676, HAL.
    4. Sorin Prada, 2008. "The evolution of retail in Romania," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 6(1), pages 169-174, November.
    5. Ganesan, Shankar & George, Morris & Jap, Sandy & Palmatier, Robert W. & Weitz, Barton, 2009. "Supply Chain Management and Retailer Performance: Emerging Trends, Issues, and Implications for Research and Practice," Journal of Retailing, Elsevier, vol. 85(1), pages 84-94.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    market; retail evolution; format;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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