Understanding Customers - Profiling And Segmentation
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References listed on IDEAS
- David J. Hand & Heikki Mannila & Padhraic Smyth, 2001. "Principles of Data Mining," MIT Press Books, The MIT Press, edition 1, volume 1, number 026208290x, December.
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More about this item
Keywords
profiling; segmentation; penetration analysis; cluster analysis;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
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