IDEAS home Printed from https://ideas.repec.org/a/aif/journl/v42y2024i1p19-34.html
   My bibliography  Save this article

The Influence of Store Environment Factors on the Purchase Intentions of Mongolian Customers

Author

Listed:
  • Munkhjargal Baasanjav

    (University of Finance and Economics, Ulaanbaatar, Mongolia.)

  • Oyuntungalag Buyantur

    (Business and Management Department, Graduate School of Business, Mongolian University of Science and Technology, Ulaanbaatar, Mongolia.)

  • Sumjidmaa Tumurchudur

    (Business Administration and Humanities school, Mongolian University of Science and Technology, Ulaanbaatar, Mongolia.)

Abstract

The entry of foreign franchise stores and shifts in customer preferences pose significant challenges for Mongolian retail establishments, potentially resulting in a loss of customers, decreased revenue, and even market exit. Consequently, it is essential to explore opportunities for market protection by offering services that align with customer preferences. This research aims to identify the environmental factors of retail stores that influence Mongolian customers' purchasing intentions and to examine whether these factors vary by age and gender. The findings indicate that women tend to focus more on various aspects of the store environment than men, while younger customers demonstrate greater attentiveness than their older counterparts. Additionally, the amount of time and money spent in stores influences customers' priorities during their shopping experiences. Understanding these differential effects can give retailers insights into optimizing the shopping experience and tailoring marketing strategies to enhance customer engagement and drive sales. Based on these insights, it is recommended to enhance the store environment to better accommodate these preferences. The results of the research can be fully utilized in the development of store employees and the ongoing research about the store environment in this field.

Suggested Citation

  • Munkhjargal Baasanjav & Oyuntungalag Buyantur & Sumjidmaa Tumurchudur, 2024. "The Influence of Store Environment Factors on the Purchase Intentions of Mongolian Customers," International Journal of Science and Business, IJSAB International, vol. 42(1), pages 19-34.
    • Handle: RePEc:aif:journl:v:42:y:2024:i:1:p:19-34
    as

    Download full text from publisher

    File URL: https://ijsab.com/wp-content/uploads/2482.pdf
    Download Restriction: no
    File URL: https://www.ijsab.com/volume-42-issue-1/7367
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Davis, Robert & Smith, Sandra D. & Lang, Bodo U., 2017. "A comparison of online and offline gender and goal directed shopping online," Journal of Retailing and Consumer Services, Elsevier, vol. 38(C), pages 118-125.
    2. Bertil Hultén & Niklas Broweus & Marcus Dijk, 2009. "What is Sensory Marketing?," Palgrave Macmillan Books, in: Sensory Marketing, chapter 1, pages 1-23, Palgrave Macmillan.
    3. Jones, Michael A. & Reynolds, Kristy E. & Arnold, Mark J., 2006. "Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes," Journal of Business Research, Elsevier, vol. 59(9), pages 974-981, September.
    4. Turley, L. W. & Milliman, Ronald E., 2000. "Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence," Journal of Business Research, Elsevier, vol. 49(2), pages 193-211, August.
    5. Gupta, Shipra & Coskun, Merve, 2021. "The influence of human crowding and store messiness on consumer purchase intention– the role of contamination and scarcity perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Charles Munene Gachoki & Jostinah Wawasi Mwangómbe, 2024. "Trade Liberalization and Female Employment in the East African Community," International Journal of Science and Business, IJSAB International, vol. 42(1), pages 35-51.
    2. Ainsworth, Jeremy & Foster, Jamye, 2017. "Comfort in brick and mortar shopping experiences: Examining antecedents and consequences of comfortable retail experiences," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 27-35.
    3. Morone, Andrea & Nemore, Francesco & Schirone, Dario Antonio, 2018. "Sales impact of servicescape's rational stimuli: A natural experiment," Journal of Retailing and Consumer Services, Elsevier, vol. 45(C), pages 256-262.
    4. Chebat, Jean-Charles & Michon, Richard & Haj-Salem, Narjes & Oliveira, Sandra, 2014. "The effects of mall renovation on shopping values, satisfaction and spending behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 21(4), pages 610-618.
    5. Gibson, Samantha & Hsu, Maxwell K. & Zhou, Xing, 2022. "Convenience stores in the digital age: A focus on the customer experience and revisit intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    6. Kwon, Ryeok-Hwan & Kim, Kwang-Jae & Kim, Ki-Hun & Hong, Yoo-Suk & Kim, Bohyun, 2015. "Evaluating servicescape designs using a VR-based laboratory experiment: A case of a Duty-free Shop," Journal of Retailing and Consumer Services, Elsevier, vol. 26(C), pages 32-40.
    7. Sands, Sean & Oppewal, Harmen & Beverland, Michael, 2009. "The effects of in-store themed events on consumer store choice decisions," Journal of Retailing and Consumer Services, Elsevier, vol. 16(5), pages 386-395.
    8. Morone, Andrea & Nemore, Francesco & Schirone, Dario Antonio, 2018. "Sales impact of servicescape’s rational stimuli: a natural field experiment," MPRA Paper 85113, University Library of Munich, Germany.
    9. Haoying Han & Noman Sahito & Thuy Van Thi Nguyen & Jinsoo Hwang & Muhammad Asif, 2019. "Exploring the Features of Sustainable Urban Form and the Factors that Provoke Shoppers towards Shopping Malls," Sustainability, MDPI, vol. 11(17), pages 1-20, September.
    10. Bonnin, Gaël & Goudey, Alain, 2012. "The kinetic quality of store design: An Exploration of its influence on shopping experience," Journal of Retailing and Consumer Services, Elsevier, vol. 19(6), pages 637-643.
    11. El-Adly, Mohammed Ismail & Eid, Riyad, 2016. "An empirical study of the relationship between shopping environment, customer perceived value, satisfaction, and loyalty in the UAE malls context," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 217-227.
    12. Cheng, Junjun & Chen, Bo & Huang, Zihang, 2023. "Collective-based ad transparency in targeted hotel advertising: Consumers’ regulatory focus underlying the crowd safety effect," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    13. Holmqvist, Jonas & Lunardo, Renaud, 2015. "The impact of an exciting store environment on consumer pleasure and shopping intentions," International Journal of Research in Marketing, Elsevier, vol. 32(1), pages 117-119.
    14. Whiting, Anita & Donthu, Naveen & Baker, Andrew M., 2011. "Investigating the immediate and long-term effects of job stressors on frontline service employees," International Journal of Research in Marketing, Elsevier, vol. 28(4), pages 319-331.
    15. Sangeeta Peter & Victor Anandkumar, 2016. "Deconstructing the shopping experience of tourists to the Dubai Shopping Festival," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1199109-119, December.
    16. Pan, Frank C., 2015. "Practical application of importance-performance analysis in determining critical job satisfaction factors of a tourist hotel," Tourism Management, Elsevier, vol. 46(C), pages 84-91.
    17. Se Ran Yoo & Suk Won Lee & Hyeon Mo Jeon, 2020. "The Role of Customer Experience, Food Healthiness, and Value for Revisit Intention in GROCERANT," Sustainability, MDPI, vol. 12(6), pages 1-14, March.
    18. Greenacre, Luke & Martin, James & Patrick, Sarah & Jaeger, Victoria, 2016. "Boundaries of the centrality effect during product choice," Journal of Retailing and Consumer Services, Elsevier, vol. 32(C), pages 32-38.
    19. T. Poehlman & Ravi Dhar & John Bargh, 2016. "Sophisticated by Design: the Nonconscious Influence of Primed Concepts and Atmospheric Variables on Consumer Preferences," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 3(1), pages 48-61, March.
    20. Puccinelli, Nancy M. & Goodstein, Ronald C. & Grewal, Dhruv & Price, Robert & Raghubir, Priya & Stewart, David, 2009. "Customer Experience Management in Retailing: Understanding the Buying Process," Journal of Retailing, Elsevier, vol. 85(1), pages 15-30.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aif:journl:v:42:y:2024:i:1:p:19-34. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Farjana Rahman (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.