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Sensory Marketing

Author

Listed:
  • Bertil Hultén
  • Niklas Broweus
  • Marcus Dijk

Abstract

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Suggested Citation

  • Bertil Hultén & Niklas Broweus & Marcus Dijk, 2009. "Sensory Marketing," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-23704-9, December.
    • Handle: RePEc:pal:palbok:978-0-230-23704-9
    DOI: 10.1057/9780230237049
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    Cited by:

    1. Pagani, Margherita & Racat, Margot & Hofacker, Charles F., 2019. "Adding Voice to the Omnichannel and How that Affects Brand Trust," Journal of Interactive Marketing, Elsevier, vol. 48(C), pages 89-105.
    2. Kpossa, Monyédodo Régis & Lick, Erhard, 2020. "Visual merchandising of pastries in foodscapes: The influence of plate colours on consumers’ flavour expectations and perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).

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