See Now, Buy Now Model: A Passport to Fashion Brand Equity
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References listed on IDEAS
- Quach, Sara & Thaichon, Park, 2017. "From connoisseur luxury to mass luxury: Value co-creation and co-destruction in the online environment," Journal of Business Research, Elsevier, vol. 81(C), pages 163-172.
- Louise Crewe, 2013. "When Virtual and Material Worlds Collide: Democratic Fashion in the Digital Age," Environment and Planning A, , vol. 45(4), pages 760-780, April.
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More about this item
Keywords
See Now; Buy Now model; fashion marketing; brand equity; fashion immediacy; fashion industry;All these keywords.
JEL classification:
- M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
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