IDEAS home Printed from https://ideas.repec.org/a/aic/revebs/y2014i13robua.html
   My bibliography  Save this article

What Determines An Appealing Website? Exploring The Role Of Design Principles In Consumer Decision Making

Author

Listed:
  • Adriana-Emilia ROBU

    (Alexandru Ioan Cuza University of Iași)

Abstract

Existing research in human-computer interaction suggests that visual perception critically influence the consumers’ attitudes and expectations toward the website. Many websites fail to capture users’ first impression and help them decide on which page they should stay. One of the reasons websites fail is the poor design, even though they are usable. In order to meet this challenge, our study provides recommendations regarding the most important factors that influence users’ first impression: color, symmetry, typography. Moreover, this study analyses a number of websites, recording data from a service that generated important statistics about the websites’ traffic. Next, the proposed factors are linked with the obtained data in order to explain and highlight the importance of the “best practices†in designing successful websites. Our study has a practical value for website designers and marketers concerning the effective use of various design principles in website development.

Suggested Citation

  • Adriana-Emilia ROBU, 2014. "What Determines An Appealing Website? Exploring The Role Of Design Principles In Consumer Decision Making," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 13, pages 31-45, June.
    • Handle: RePEc:aic:revebs:y:2014:i:13:robua
    as

    Download full text from publisher

    File URL: http://rebs.feaa.uaic.ro/articles/pdfs/167.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Adriana-Emilia ROBU, 2013. "An Assessment Of E-Commerce Websites Through A Mouse Tracking Investigation," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 12, pages 107-119, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Śmiałowicz Katarzyna, 2020. "Online Marketing Communication of Polish National Art Museums in Comparison to Selected European Museums," Marketing of Scientific and Research Organizations, Sciendo, vol. 37(3), pages 33-50, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      More about this item

      Keywords

      web design; website aesthetics; user experience; user interface features;
      All these keywords.

      JEL classification:

      • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

      Statistics

      Access and download statistics

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aic:revebs:y:2014:i:13:robua. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sireteanu Napoleon-Alexandru (email available below). General contact details of provider: https://edirc.repec.org/data/feaicro.html .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.