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The Influence of Experiential Exercises on Attitudes Toward Entrepreneurship: The Case of Bangladesh

Author

Listed:
  • Khan MORSHED

    (North South University of Bangladesh, School of Business)

  • Victoria SEITZ

    (Department of Marketing, California State University, San Bernardino)

Abstract

Entrepreneurship education is a rapidly growing field of study in the U.S. and around the world. It is a unique and an intangible subject whereby many instructors adopt different styles and exercises to enhance learning. One of the most effective ways has been through experiential exercises. Hence, the purpose of the study was to determine if experiential exercises influenced entrepreneurial attitudes of students enrolled in a business marketing course. A survey was conducted among a convenience sample of students enrolled in a business course at a university in the country of Bangladesh. Findings supported career socialization theory and showed that most of the students wanted to be entrepreneurs; nevertheless, they understood that it was a difficult venture. Findings also indicated that students were confident to pursue such a career path and approached it with high enthusiasm. Implications of the findings were discussed.

Suggested Citation

  • Khan MORSHED & Victoria SEITZ, 2011. "The Influence of Experiential Exercises on Attitudes Toward Entrepreneurship: The Case of Bangladesh," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 8, pages 225-233, December.
    • Handle: RePEc:aic:revebs:y:2011:i:8:morshedk
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    References listed on IDEAS

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    3. Norris Krueger, 1993. "The Impact of Prior Entrepreneurial Exposure on Perceptions of New Venture Feasibility and Desirability," Entrepreneurship Theory and Practice, , vol. 18(1), pages 5-21, October.
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