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Muslim Consumer Response Towards Csr Focused Companies With Special Reference Of Financial Impact On The Stock Value Of The Companies

Author

Listed:
  • M.Mubashir.Q.Khan

    (Director Sindh HEC,)

  • Shariq Mubashir

    (Research Scholar,)

Abstract

Social and societal marketing are the ways through which the company markets their product as per the consumer needs and demands and on the other hand spreads the message of their interest.On the other hand corporate social responsibility CSR is a business approach that contributes to sustainable development by delivering economic, social and environmental benefi ts for all stakeholders.The organizations set their budget to spend on the social & societal causes.In this research paper the concept of social and societal marketing is provided along with the concept of CSR linked with Quran verses and Ahadith in favor of charity.It is emphasized in the paper that Muslim consumers are responsive towards the companies which keenly participates in the public welfare work through CSR.

Suggested Citation

  • M.Mubashir.Q.Khan & Shariq Mubashir, 2019. "Muslim Consumer Response Towards Csr Focused Companies With Special Reference Of Financial Impact On The Stock Value Of The Companies," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(1), pages 206-218.
    • Handle: RePEc:aib:ibtjbs:v:15:y:2019:i:1:p:206-218
    DOI: https://doi.org/10.46745/ilma.ibtjbs.2019.151.17
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    References listed on IDEAS

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    1. Sandra A. Waddock & Samuel B. Graves, 1997. "The Corporate Social Performance–Financial Performance Link," Strategic Management Journal, Wiley Blackwell, vol. 18(4), pages 303-319, April.
    2. Abagail McWilliams & Donald Siegel, 2000. "Corporate social responsibility and financial performance: correlation or misspecification?," Strategic Management Journal, Wiley Blackwell, vol. 21(5), pages 603-609, May.
    3. Stephen Brammer & Chris Brooks & Stephen Pavelin, 2006. "Corporate Social Performance and Stock Returns: UK Evidence from Disaggregate Measures," Financial Management, Financial Management Association International, vol. 35(3), pages 97-116, September.
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