Masood Hassan

Personal Details

First Name:	Masood
Middle Name:
Last Name:	Hassan
Suffix:
RePEc Short-ID:	pha1289
	[This author has chosen not to make the email address public] The above email address does not seem to be valid anymore. Please ask Masood Hassan to update the entry or send us the correct address or status for this person. Thank you.
	https://pbr.iobm.edu.pk/

Affiliation

College of Business Management
Institute of Business Management

Karachi, Pakistan
https://cbm.iobm.edu.pk/
RePEc:edi:iobmkpk (more details at EDIRC)

Citations

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Articles

1. Muhammad Adnan Bashir & Syed Muhammad Faheem & Masood Hassan & Waseem Akhtar Shaikh, 2019. "Impact Of Brand Equity On Consumer Brand Preference And Brand Purchase Intention," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 15(1), pages 138-148.

   Cited by:

   1. Shu Wang & Ying-Kai Liao & Wann-Yih Wu & Khanh Bao Ho Le, 2021. "The Role of Corporate Social Responsibility Perceptions in Brand Equity, Brand Credibility, Brand Reputation, and Purchase Intentions," Sustainability, MDPI, vol. 13(21), pages 1-19, October.

More information

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Corrections

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