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"Push" Promotion in Food Marketing

Author

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  • Gallo, Anthony E.
  • Hamm, Larry G.

Abstract

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Suggested Citation

  • Gallo, Anthony E. & Hamm, Larry G., 1980. ""Push" Promotion in Food Marketing," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 0(1), September.
    • Handle: RePEc:ags:uersfr:281059
    DOI: 10.22004/ag.econ.281059
    as

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    File URL: https://ageconsearch.umn.edu/record/281059/files/Gallo%201.pdf
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    References listed on IDEAS

    as
    1. Gallo, Anthony E. & Boehm, William T., 1979. "Newspaper Advertising in Food Marketing," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 0(1), December.
    2. Grinnell, Gerald, 1980. "Grocery Retailing: Trends in Market Concentration," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 0(1), June.
    Full references (including those not matched with items on IDEAS)

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    Marketing;

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