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Dramatic Growth in Mass Media Food Advertising in . the 1980'5

Author

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  • Sun, Theresa Y.
  • Blaylock, James R.
  • Allshouse, Jane E.

Abstract

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Suggested Citation

  • Sun, Theresa Y. & Blaylock, James R. & Allshouse, Jane E., 1993. "Dramatic Growth in Mass Media Food Advertising in . the 1980'5," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 16(3), September.
    • Handle: RePEc:ags:uersfr:266126
    DOI: 10.22004/ag.econ.266126
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    References listed on IDEAS

    as
    1. MacDonald, James M., 1981. "Advertising: A Measure of Product Quality?," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 0(1), March.
    2. Gallo, Anthony E. & Connor, John M. & Boehm, William T., 1980. "Mass Media Food Advertising," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 0(1), March.
    3. Gallo, Anthony E. & Boehm, William T., 1979. "Newspaper Advertising in Food Marketing," Food Review/ National Food Review, United States Department of Agriculture, Economic Research Service, vol. 0(1), December.
    Full references (including those not matched with items on IDEAS)

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    Keywords

    Marketing; Public Economics;

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