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Consumer preferences for table cassava characteristics in Pernambuco, Brazil

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  • Gonzalez, Carolina
  • Johnson, Nancy L.

Abstract

Cassava is a major source of carbohydrate for populations in the tropics; however, there is little information about the preferences of consumers toward the quality characteristics of this crop. This paper analyzes the demand for different cassava attributes, and applies the hedonic price method to estimate the values that consumers give to implicit attributes of cassava. The results show that ease of peeling, time of cooking and texture of cassava are the most important characteristics consumers consider when purchasing and consuming cassava. Cassava varieties, root size, ease of peeling and location of the market are relevant attributes in price determination.

Suggested Citation

  • Gonzalez, Carolina & Johnson, Nancy L., 2009. "Consumer preferences for table cassava characteristics in Pernambuco, Brazil," Revista de Economia e Agronegócio / Brazilian Review of Economics and Agribusiness, Federal University of Vicosa, Department of Agricultural Economics, vol. 7(3), pages 1-20.
    • Handle: RePEc:ags:rdeeag:94839
    DOI: 10.22004/ag.econ.94839
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    References listed on IDEAS

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    1. Richard Carew, 2000. "A Hedonic Analysis of Apple Prices and Product Quality Characteristics in British Columbia," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 48(3), pages 241-257, November.
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    Keywords

    Consumer/Household Economics;

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