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Innowacyjna działalność produktowa polskich przedsiębiorstw przemysłu spożywczego

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  • Kaczorowska, Joanna

Abstract

Product innovations are a powerful instrument for gaining a competitive advantage that determine the growth of company’s market share. Howeever the majority of Polish food industry companies show a low activity in this area, which can result in losing their competitiveness in local and global markets. In the nearest future the companies should be more focused on the Research & Development (R&D) activities as well as on new products’ distribution and sales methods. Strengthening product innovation activities of Polish food industry companies will help introducing new products that meet modern consumer expectations. / Synopsis. Innowacje produktowe są ważnym narzędziem uzyskiwania przewagi rynkowej, determinującym rozwój przedsiębiorstw w długim okresie. Mimo tego, aktywność polskich przedsiębiorstw spożywczych w tym obszarze jest ciągle niska. Utrzymywanie się tej postawy może się przyczyniać do osłabienia konkurencyjności rodzimych przedsiębiorstw na rynku krajowym oraz globalnym. Najbliższe lata powinny być zatem poświęcone na działalność badawczo-rozwojową (B+R) oraz rozwijanie nowoczesnych metod wparcia dystrybucji i sprzedaży. Zwiększenie aktywności polskich przedsiębiorstw przemysłu spożywczego w obszarze innowacyjnej działalności produktowej będzie sprzyjać także wprowadzaniu produktów dopasowanych do potrzeb współczesnych konsumentów.

Suggested Citation

  • Kaczorowska, Joanna, 2009. "Innowacyjna działalność produktowa polskich przedsiębiorstw przemysłu spożywczego," Problems of World Agriculture / Problemy Rolnictwa Światowego, Warsaw University of Life Sciences, vol. 7(22), pages 1-8, June.
    • Handle: RePEc:ags:polpwa:196502
    DOI: 10.22004/ag.econ.196502
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    Cited by:

    1. Skotnicka, Magdalena & Kłobukowski, Filip & Śmiechowska, Maria, 2017. "Prospects for Development of Highly Satiating Foods in Poland," Problems of World Agriculture / Problemy Rolnictwa Światowego, Warsaw University of Life Sciences, vol. 17(32, Part ), December.
    2. Nowak, Mirosława Marzena, 2015. "General Expenditures For Industrial Innovation In The Łódź Province In The Light Of Expenditures For Innovations In Poland’S Food Industry," Roczniki (Annals), Polish Association of Agricultural Economists and Agribusiness - Stowarzyszenie Ekonomistow Rolnictwa e Agrobiznesu (SERiA), vol. 2015(5), October.

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