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Ocena efektywności działań sponsoringowych w sporcie jeździeckim

Author

Listed:
  • Tarant, Szymon
  • Morawiak, Dorota

Abstract

Celem poniższego artykułu było pokazanie, że dobrze zaprojektowana i zaprezentowana impreza jeździecka może być efektywnym narzędziem promocji. Na przykładzie jednej z największych imprez jeździeckich w Polsce i przeprowadzonych po niej badań ankietowych pokazano efektywność działań sponsoringowych.

Suggested Citation

  • Tarant, Szymon & Morawiak, Dorota, . "Ocena efektywności działań sponsoringowych w sporcie jeździeckim," Journal of Agribusiness and Rural Development, University of Life Sciences, Poznan, Poland, vol. 23(1).
    • Handle: RePEc:ags:pojard:356348
    DOI: 10.22004/ag.econ.356348
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    Keywords

    Agribusiness;

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