IDEAS home Printed from https://ideas.repec.org/a/ags/pojard/356026.html
   My bibliography  Save this article

Barriers to institutional adoption of new products innovation: a case of precooked beans among schools in Rwanda

Author

Listed:
  • Mukamugema, Alice
  • Mshenga, Patience Mlongo
  • Birachi, Abucheli Eliud

Abstract

The concept of precooked beans was introduced in Rwanda in 2009, to counteract the disadvantage of too much energy and time consumption associated with dry beans preparation. However, their adoption has been dismal and little is known on the possible causes of this. Therefore, the purpose of this paper is to identify constraints impeding the adoption of precooked beans among secondary boarding schools in Rwanda. A multistage sampling procedure was used to interview 64 caterers of secondary boarding schools. Descriptive statistics were used to analyze constraints hindering the adoption of precooked beans among schools. Also, logistic regression was used to analyze factors influencing the willingness to adopt precooked beans in schools. The results showed 7 major constraints encountered by secondary boarding schools in adopting precooked beans and 5 factors statistically influencing the willingness of schools to adopt precooked beans. The study concluded that the lack of sufficient information, higher price, unavailability, distrust in sustainability claims, lower nutritional value, inconvenient packaging and inadequate storage are the major barriers to adoption of precooked beans in schools. Therefore, this study recommends producers of precooked beans to consider the abovementioned barriers in setting their marketing strategy to enhance the consumption of precooked beans among schools.

Suggested Citation

  • Mukamugema, Alice & Mshenga, Patience Mlongo & Birachi, Abucheli Eliud, 2019. "Barriers to institutional adoption of new products innovation: a case of precooked beans among schools in Rwanda," Journal of Agribusiness and Rural Development, University of Life Sciences, Poznan, Poland, vol. 52(2), February.
    • Handle: RePEc:ags:pojard:356026
    DOI: 10.22004/ag.econ.356026
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/356026/files/BARRIERS.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.356026?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:pojard:356026. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: http://www.jard.edu.pl/en/main .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.