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Modeling the nexus between entrepreneurial marketing dimensions and business growth among small and medium agro-processing enterprises in Zimbabwe

Author

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  • Maziriri, Eugine Tafadzwa
  • Mapuranga, Miston

Abstract

This study aims to determine the relationship between entrepreneurial marketing dimensions and business growth among small and medium agro-processing enterprises in Zimbabwe. The methodology involved a quantitative approach to collecting and analyzing research data. The field study was conducted in Bindura, Zimbabwe to collect research data from 260 managers of agro-processing SMEs. Using the SPSS 24 and AMOS 24 software, the Structural Equation Modeling (SEM) procedure was performed to analyze the research data. The study’s findings validate the assertion that dimensions such as product innovation, entrepreneurial orientation, risk-taking and resource leveraging are instrumental in stimulating business growth among agro-processing SMEs in Zimbabwe. A robust relationship was also found between resource leveraging and business growth. Moreover, managerial implications of the findings were discussed and limitations and future research directions were indicated

Suggested Citation

  • Maziriri, Eugine Tafadzwa & Mapuranga, Miston, 2018. "Modeling the nexus between entrepreneurial marketing dimensions and business growth among small and medium agro-processing enterprises in Zimbabwe," Journal of Agribusiness and Rural Development, University of Life Sciences, Poznan, Poland, vol. 48(2), February.
    • Handle: RePEc:ags:pojard:355941
    DOI: 10.22004/ag.econ.355941
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    File URL: https://ageconsearch.umn.edu/record/355941/files/MODELING%20THE%20NEXUS%20BETWEEN%20ENTREPRENEURIAL%20MARKETING%20DIMENSIONS%20AND%20BUSINESS%20GROWTH%20AMONG%20SMALL%20AND%20MEDIUM%20AGRO-PROCESSING%20ENTERPRISES%20IN%20ZIMBABWE.pdf
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