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Consumer attitudes towards products of regional manufacturers and their impact on the purchasing behavior on the market for dairy products

Author

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  • Domańska, Katarzyna
  • Angowski, Marek

Abstract

The purpose of this study is to present, analyze and evaluate the behavior of buyers on the market for dairy products, including the importance they attach to the origin of the product and to the producers in the buying process. The attitudes towards regional products and producers were associated with other elements of consumer behavior related to the decision-making process on the dairy market, such as: product selection criteria; frequency of purchases in various store types; and basic criteria for store selection. The research part is based on the analysis of the results of surveys conducted in 2015 with a group of 694 students. The study demonstrates the existence of important links between “pro-regional” attitudes and such determinants of the choice of dairy products as the product’s nutritional composition; absence of preservatives; quality certificates; country of origin; and environmental performance. This suggests that dairy products from regional producers are associated with high quality, naturalness and wholesomeness.

Suggested Citation

  • Domańska, Katarzyna & Angowski, Marek, 2017. "Consumer attitudes towards products of regional manufacturers and their impact on the purchasing behavior on the market for dairy products," Journal of Agribusiness and Rural Development, University of Life Sciences, Poznan, Poland, vol. 46(4), April.
    • Handle: RePEc:ags:pojard:355912
    DOI: 10.22004/ag.econ.355912
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    File URL: https://ageconsearch.umn.edu/record/355912/files/CONSUMER%20ATTITUDES%20TOWARDS%20PRODUCTS%20OF%20REGIONAL%20MANUFACTURERS%20AND%20THEIR%20IMPACT%20ON%20THE%20PURCHASING%20BEHAVIOR%20ON%20THE%20MARKET%20FOR%20DAIRY%20PRODUCTS.pdf
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