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Preferencje nabywcze „żywności wygodnej” pochodzenia drobiowego w opinii młodzieży akademickiej

Author

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  • Augustyńska-Prejsnar, Anna
  • Ormian, Małgorzata
  • Gajdek, Grażyna

Abstract

Convenient food of poultry origin is becoming increasingly competitive compared to traditional meat and meat products and thus gaining in popularity. Students irregular lifestyle and lack of time to prepare meals make convenient food preferred by them. Attempts were made to learn student respondents’ views on consumption, product offer, as well as purchasing preferences for convenient food of poultry origin. Consumers surveyed indicated that they often consumed elements of poultry carcasses and concentrates such as bouillon cubes, and instant soups. Majority of respondents affirmed that offers of convenient poultry products were satisfactory. Ease of meals preparation and time – saving were two factors that contributed significantly to purchasing preferences. In the opinion of those surveyed low price could be the key factor that influenced frequent purchases of convenient food.

Suggested Citation

  • Augustyńska-Prejsnar, Anna & Ormian, Małgorzata & Gajdek, Grażyna, 2014. "Preferencje nabywcze „żywności wygodnej” pochodzenia drobiowego w opinii młodzieży akademickiej," Journal of Agribusiness and Rural Development, University of Life Sciences, Poznan, Poland, vol. 34(4), December.
    • Handle: RePEc:ags:pojard:209952
    DOI: 10.22004/ag.econ.209952
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