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Analysis on the factors affecting the purchase of environmentally-friendly rice for school meals: Focusing on Goseong's Life Environment Rice

Author

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  • Shin, Youngsik

Abstract

This study analyses the factors that affect the purchase of environmentally-friendly rice for school meals, especially focusing on Goseong's Life Environment Rice. To obtain the data, 50 primary, middle and high schools in Gyeongsangnam-do were chosen for survey. A cross frequency analysis is conducted to identify the key explanatory variables that decide the purchase of environmentally-friendly rice for school meals. Also, a logit model is used to find a model that fits the survey data and to calculate marginal effects of several key variables. The study finds that key factors that affect the purchase of environmentally-friendly rice for school meals are the GAP mark, geographical environment, grade, and marketing channel. This study can be used for Goseong-gun to set up a plan to increase the demand for Goseong's Life Environment Rice.

Suggested Citation

  • Shin, Youngsik, 2013. "Analysis on the factors affecting the purchase of environmentally-friendly rice for school meals: Focusing on Goseong's Life Environment Rice," Journal of Rural Development/Nongchon-Gyeongje, Korea Rural Economic Institute, vol. 36(2), August.
    • Handle: RePEc:ags:jordng:330580
    DOI: 10.22004/ag.econ.330580
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