Adopting Management Concept and Tool for Productivity Enhancement in Community Development Work

Community development emphasises the significance of both the product and process goal. The product goal is more related to the tangible goal, whereas the process goal is the intangible goal. In community development enterprise, both are equally important to sustain community participation and the community development project itself. This is to ensure the continuous improvement in the community development work or activity. Community development process is quite different compared to the production line in a factory; however, there are some concepts of productivity and management tool that can be adopted to enhance productivity in community development work. This paper attempts to discuss the applicability of the total quality management concepts, ideas, and tools in community development work. Facilitation as a tool in enhancing productivity is also relevant in the community development process as discussed in this paper. Facilitation enables group or community members to develop and exercise their ability and capacity to achieve their desired or common goal. The underlying principle of facilitation that facilitates productivity is described. And, in relation to this, the role of facilitation towards empowering community members in a community development activity is also discussed.