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Cooperative and Proprietary Firm Performance as Viewed by Their Customers

Author

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  • Cain, Jarvis L.
  • Toensmeyer, Ulrich C.
  • Ramsey, Stewart

Abstract

This article examines farmers’ assessment of the effectiveness of cooperatives as compared with proprietary firms in providing goods and services. The areas of consideration were marketing, market share, business functions, service, stability, and public involvement. Farmers indicated that cooperatives’ greatest advantages were in the areas of service and public involvement. Respondents indicated that cooperatives were more willing to provide low profit products and services, establish programs that best met needs, and provide low profit products and services, establish programs that best met needs, and provide a more dependable source of supplies and services. They also provided a greater enhancement of welfare and in general reduced the risks facing farmers.

Suggested Citation

  • Cain, Jarvis L. & Toensmeyer, Ulrich C. & Ramsey, Stewart, 1989. "Cooperative and Proprietary Firm Performance as Viewed by Their Customers," Journal of Agricultural Cooperation, National Council of Farmer Cooperatives, vol. 4, pages 1-8.
    • Handle: RePEc:ags:joagco:46226
    DOI: 10.22004/ag.econ.46226
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    Cited by:

    1. Li Feng & Anna Friis & Jerker Nilsson, 2016. "Social Capital among Members in Grain Marketing Cooperatives of Different Sizes," Agribusiness, John Wiley & Sons, Ltd., vol. 32(1), pages 113-126, January.
    2. Nillson, J. & Hendrikse, G.W.J., 2009. "Gemeinschaft and Gesellschaft in Cooperatives," ERIM Report Series Research in Management ERS-2009-059-ORG, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    3. Peter Österberg & Jerker Nilsson, 2009. "Members' perception of their participation in the governance of cooperatives: the key to trust and commitment in agricultural cooperatives," Agribusiness, John Wiley & Sons, Ltd., vol. 25(2), pages 181-197.
    4. Sexton, Richard J. & Iskow, Julie, 1993. "What Do We Know About the Economic Efficiency of Cooperatives: An Evaluative Survey," Journal of Agricultural Cooperation, National Council of Farmer Cooperatives, vol. 8, pages 1-13.
    5. Morfi, Chrysa & Ollila, Petri & Nilsson, Jerker & Surry, Yves & Feng, Li & Karantininis, Konstantinos, 2014. "The switching behaviour of Finnish co-operative members in relation to their commitment and loyalty," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182774, European Association of Agricultural Economists.

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    Keywords

    Agribusiness;

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