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Factor and Cluster Analysis of Willingness to Pay for Organic and Non-GM Food

Author

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  • Gifford, Katie
  • Bernard, John C.

Abstract

A large segment of consumers appear to value niche products including organic, “non-GM,” “pesticide-free,” and “no antibiotics used” more in fresh products than in processed. About ten percent of the respondents were especially interested in non-GM products. These consumers feel that GM labeling is important, but felt that other types of food labels were relatively unimportant. The non-GM audience defied easy demographic profiling. Data were collected by both surveys and experimental auctions, with factor analysis and cluster analysis used to interpret the data. The survey and experimental auction data yielded different willingness-to-pay values but showed similar patterns of consumer preferences.

Suggested Citation

  • Gifford, Katie & Bernard, John C., 2008. "Factor and Cluster Analysis of Willingness to Pay for Organic and Non-GM Food," Journal of Food Distribution Research, Food Distribution Research Society, vol. 39(2), pages 1-14, July.
    • Handle: RePEc:ags:jlofdr:55973
    DOI: 10.22004/ag.econ.55973
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    Cited by:

    1. Pérez, Salomón & Buritica, Alexander & Oparinde, Adewale & Birol, Ekin & Gonzalez, Carolina & Zeller, Manfred, 2017. "Identifying Socioeconomic Characteristics Defining Consumers’ Acceptance for Main Organoleptic Attributes of an Iron-biofortified Bean Variety in Guatemala," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 8(3), August.
    2. Wilson, Lacey & Lusk, Jayson L., 2020. "Consumer willingness to pay for redundant food labels," Food Policy, Elsevier, vol. 97(C).
    3. Chang, Yunhee & Adams, Rachel & Carithers, Teresa C. & Ruetzler, Tanya, 2014. "Do Grocery Store Personnel's Perceptions, Attitudes, and Knowledge Determine Availability of Organic Food Products?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 45(2), pages 1-25, July.
    4. Damian Tago & Henrik Andersson & Nicolas Treich, 2014. "Pesticides and Health: A Review of Evidence on Health Effects, Valuation of Risks, and Benefit-Cost Analysis," Advances in Health Economics and Health Services Research, in: Preference Measurement in Health, volume 24, pages 203-295, Emerald Group Publishing Limited.

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