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Consumer Attitudes Toward Organically Grown Lettuce

Author

Listed:
  • Wolf, Marianne McGarry
  • Johnson, Bradey
  • Cochran, Kerry
  • Hamilton, Lynn L.

Abstract

This research shows that approximately 29 percent of lettuce purchases in California expect to purchase an organically grown lettuce product in the future. Organic lettuce purchasers are more likely to be female, have a higher household income and a higher level of education. Consumers are concerned with the freshness, quality, price, and environmental impact of the lettuce they purchase.

Suggested Citation

  • Wolf, Marianne McGarry & Johnson, Bradey & Cochran, Kerry & Hamilton, Lynn L., 2002. "Consumer Attitudes Toward Organically Grown Lettuce," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(1), pages 1-6, March.
    • Handle: RePEc:ags:jlofdr:27628
    DOI: 10.22004/ag.econ.27628
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    File URL: https://ageconsearch.umn.edu/record/27628/files/33010155.pdf
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    Citations

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    Cited by:

    1. Uddin, Azhar & Gallardo, R. Karina, 2021. "Consumers' willingness to pay for organic, clean label, and processed with a new food technology: an application to ready meals," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 24(3), March.
    2. He, Na & Bernard, John C., 2011. "Differences in WTP and Consumer Demand for Organic and Non-GM Fresh and Processed Foods," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 40(2), pages 1-15, August.
    3. Etilé, Fabrice & Teyssier, Sabrina, 2013. "Corporate social responsibility and the economics of consumer social responsibility," Revue d'Etudes en Agriculture et Environnement, Editions NecPlus, vol. 94(02), pages 221-259, June.
    4. Wolf, Marianne McGarry, 2002. "An Analysis Of The Impact Of Price On Consumer Purchase Interest In Organic Grapes And A Profile Of Organic Purchasers," 2002 Annual meeting, July 28-31, Long Beach, CA 19663, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).

    More about this item

    Keywords

    Consumer/Household Economics;

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