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Customer Profiles Of Retail Food Outlets In The Emerging Market Economy Of Bulgaria

Author

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  • Florkowski, Wojciech J.
  • Moon, Wanki
  • Paraskova, Pavlina
  • Jordanov, Jordan
  • Resurreccion, Anna V.A.
  • Chinnan, Manjeet S.
  • Beuchat, Larry R.

Abstract

The objective of this study was to identify profiles of consumers frequenting three types of food retail outlets- grocery stores, farmer markets, and street stalls- to purchase food in a transition economy in Bulgaria. This study estimated two-stage decision models to distinguish between the two decisions of choosing to shop at a particular outlet and how often to shop. Retail-outlet selection and shopping frequency were affected by different sets of sociodemographic characteristics. In particular, household income was a major factor influencing the selection of farmer markets and street stands, but had no effect on the selection of and shopping frequency at grocery stores.

Suggested Citation

  • Florkowski, Wojciech J. & Moon, Wanki & Paraskova, Pavlina & Jordanov, Jordan & Resurreccion, Anna V.A. & Chinnan, Manjeet S. & Beuchat, Larry R., 2002. "Customer Profiles Of Retail Food Outlets In The Emerging Market Economy Of Bulgaria," Journal of Food Distribution Research, Food Distribution Research Society, vol. 33(2), pages 1-11, July.
    • Handle: RePEc:ags:jlofdr:26631
    DOI: 10.22004/ag.econ.26631
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    File URL: https://ageconsearch.umn.edu/record/26631/files/33020014.pdf
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    References listed on IDEAS

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    1. Jones, Andrew M, 1989. "A Double-Hurdle Model of Cigarette Consumption," Journal of Applied Econometrics, John Wiley & Sons, Ltd., vol. 4(1), pages 23-39, Jan.-Mar..
    2. Mergos, G. & Stoforos, C. & Mishev, P. & Ivanova, N., 2001. "Analysing agricultural policy reforms under transition in Bulgaria," Food Policy, Elsevier, vol. 26(5), pages 475-493, October.
    3. Misra, Sukant K. & Huang, Chung L. & Ott, Stephen L., 1991. "Consumer Willingness To Pay For Pesticide-Free Fresh Produce," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 16(2), pages 1-10, December.
    4. Doti, James L & Sharir, Shumel, 1981. "Households' Grocery Shopping Behavior in the Short-Run: Theory and Evidence," Economic Inquiry, Western Economic Association International, vol. 19(2), pages 196-208, April.
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    Cited by:

    1. Rossini, Gustavo & Arancibia, Rodrigo García & Depetris Guiguet, Edith, 2014. "Argentine Beef Demand and Household Choices of Retail Channels," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 5(1), pages 1-10, June.
    2. Meng, Ting & Florkowski, Wojciech J. & Sarpong, Daniel B. & Chinnan, Manjeet S. & Resurreccion, Anna V.A., 2014. "Consumer’s Food Shopping Choice in Ghana: Supermarket or Traditional Outlets?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(A), pages 1-24, March.

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