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Stated Choice Experiments with Complex Ecosystem Changes: The Effect of Information Formats on Estimated Variances and Choice Parameters

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  • Hoehn, John P.
  • Lupi, Frank
  • Kaplowitz, Michael D.

Abstract

Stated choice experiments about ecosystem changes involve complex information. This study examines whether the format in which ecosystem information is presented to respondents affects stated choice outcomes. Our analysis develops a utility-maximizing model to describe respondent behavior. The model shows how alternative questionnaire formats alter respondents’ use of filtering heuristics and result in differences in preference estimates. Empirical results from a large-scale stated choice experiment confirm that different format presentations of the same information lead to different preference parameter estimates and error variances. A tabular format results in choice parameter estimates with statistically smaller variances than parameters estimated from data obtained with a text-based format. A text-based format also appears to induce greater use of decision heuristics than does a tabular format.

Suggested Citation

  • Hoehn, John P. & Lupi, Frank & Kaplowitz, Michael D., 2010. "Stated Choice Experiments with Complex Ecosystem Changes: The Effect of Information Formats on Estimated Variances and Choice Parameters," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 35(3), pages 1-23, December.
    • Handle: RePEc:ags:jlaare:99121
    DOI: 10.22004/ag.econ.99121
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    References listed on IDEAS

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    1. Julie Agnew & Lisa R. Szykman, 2004. "Asset Allocation and Information Overload: The Influence of Information Display, Asset Choice and Investor Experience," Working Papers, Center for Retirement Research at Boston College wp2004-15, Center for Retirement Research, revised May 2004.
    2. David Hensher, 2006. "Revealing Differences in Willingness to Pay due to the Dimensionality of Stated Choice Designs: An Initial Assessment," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 34(1), pages 7-44, May.
    3. David Hensher & John Rose & William Greene, 2005. "The implications on willingness to pay of respondents ignoring specific attributes," Transportation, Springer, vol. 32(3), pages 203-222, May.
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    Cited by:

    1. Jones, Carol Adaire & DiPinto, Lisa, 2018. "The role of ecosystem services in USA natural resource liability litigation," Ecosystem Services, Elsevier, vol. 29(PB), pages 333-351.
    2. José L. Oviedo & Alejandro Caparrós, 2014. "Comparing contingent valuation and choice modeling using field and eye-tracking lab data," Working Papers 1401, Instituto de Políticas y Bienes Públicos (IPP), CSIC.
    3. Czajkowski, Mikolaj & Hanley, Nicholas & Nyborg, Karine, 2014. "Social norms, morals and self-interest as determinants of pro-environment behaviour," Stirling Economics Discussion Papers 2014-06, University of Stirling, Division of Economics.
    4. Oviedo, José L. & Caparrós, Alejandro & Ruiz-Gauna, Itziar & Campos, Pablo, 2016. "Testing convergent validity in choice experiments: Application to public recreation in Spanish stone pine and cork oak forests," Journal of Forest Economics, Elsevier, vol. 25(C), pages 130-148.
    5. Broberg, Thomas & Daniel, Aemiro Melkamu & Persson, Lars, 2021. "Household preferences for load restrictions: Is there an effect of pro-environmental framing?," Energy Economics, Elsevier, vol. 97(C).
    6. Sandorf, Erlend Dancke & Campbell, Danny & Hanley, Nick, 2017. "Disentangling the influence of knowledge on attribute non-attendance," Journal of choice modelling, Elsevier, vol. 24(C), pages 36-50.
    7. Robert J. Johnston & Kevin J. Boyle & Wiktor (Vic) Adamowicz & Jeff Bennett & Roy Brouwer & Trudy Ann Cameron & W. Michael Hanemann & Nick Hanley & Mandy Ryan & Riccardo Scarpa & Roger Tourangeau & Ch, 2017. "Contemporary Guidance for Stated Preference Studies," Journal of the Association of Environmental and Resource Economists, University of Chicago Press, vol. 4(2), pages 319-405.
    8. Patrick Lloyd-Smith & Ewa Zawojska & Wiktor Adamowicz, 2020. "Moving beyond the Contingent Valuation versus Choice Experiment Debate: Presentation Effects in Stated Preference," Land Economics, University of Wisconsin Press, vol. 96(1), pages 1-24.
    9. Komarek, Timothy M. & Lupi, Frank & Kaplowitz, Michael D., 2011. "Valuing energy policy attributes for environmental management: Choice experiment evidence from a research institution," Energy Policy, Elsevier, vol. 39(9), pages 5105-5115, September.
    10. Cécile Hérivaux & Philippe Le Coent, 2021. "Introducing Nature into Cities or Preserving Existing Peri-Urban Ecosystems? Analysis of Preferences in a Rapidly Urbanizing Catchment," Sustainability, MDPI, vol. 13(2), pages 1-34, January.
    11. Mikołaj Czajkowski & Nick Hanley & Jacob LaRiviere, 2016. "Controlling for the Effects of Information in a Public Goods Discrete Choice Model," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 63(3), pages 523-544, March.
    12. Czajkowski, Mikolaj & Hanley, Nick & LaRiviere, Jacob & Simpson, Katherine, 2014. "What is the Causal Effect of Information and Learning about a Public Good on Willingness to Pay?," SIRE Discussion Papers 2014-009, Scottish Institute for Research in Economics (SIRE).
    13. Valatin, Gregory & Moseley, Darren & Dandy, Norman, 2016. "Insights from behavioural economics for forest economics and environmental policy: Potential nudges to encourage woodland creation for climate change mitigation and adaptation?," Forest Policy and Economics, Elsevier, vol. 72(C), pages 27-36.
    14. Dan Rigby & Michael Burton & Jo Pluske, 2016. "Preference Stability and Choice Consistency in Discrete Choice Experiments," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 65(2), pages 441-461, October.
    15. Chaikaew, Pasicha & Hodges, Alan W. & Grunwald, Sabine, 2017. "Estimating the value of ecosystem services in a mixed-use watershed: A choice experiment approach," Ecosystem Services, Elsevier, vol. 23(C), pages 228-237.
    16. Oviedo, José L. & Caparrós, Alejandro, 2015. "Information and visual attention in contingent valuation and choice modeling: field and eye-tracking experiments applied to reforestations in Spain," Journal of Forest Economics, Elsevier, vol. 21(4), pages 185-204.
    17. Needham, Katherine & Czajkowski, Mikołaj & Hanley, Nick & LaRiviere, Jacob, 2018. "What is the causal impact of information and knowledge in stated preference studies?," Resource and Energy Economics, Elsevier, vol. 54(C), pages 69-89.
    18. Nick Hanley & Mikolaj Czajkowski, 2016. "What is the Causal Impact of Knowledge on Preferences in Stated Preference Studies?," Discussion Papers in Environment and Development Economics 2016-09, University of St. Andrews, School of Geography and Sustainable Development.
    19. Xiwei Wang & Yu Guo & Mengqing Yang & Yong Chen & Wenxiao Zhang, 2017. "Information ecology research: past, present, and future," Information Technology and Management, Springer, vol. 18(1), pages 27-39, March.
    20. Jacob LaRiviere & Mikolaj Czajkowski & Nick Hanley & Katherine Simpson, 2015. "What is the Causal Effect of Knowledge on Preferences?," Discussion Papers in Environment and Development Economics 2015-09, University of St. Andrews, School of Geography and Sustainable Development.
    21. repec:sss:wpaper:201404 is not listed on IDEAS
    22. Rid, Wolfgang & Haider, Wolfgang & Ryffel, Andrea & Beardmore, Ben, 2018. "Visualisations in Choice Experiments: Comparing 3D Film-sequences and Still-images to Analyse Housing Development Alternatives," Ecological Economics, Elsevier, vol. 146(C), pages 203-217.

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