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Consumers’ Response to Food Fraud: Evidence from Experimental Auctions

Author

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  • Meerza, Syed Imran Ali
  • Gustafson, Christopher R.

Abstract

This study uses a laboratory valuation experiment to examine whether food fraud occurring in one country affects the valuation of products from that country as well as products from other countries. We use a between-subject experiment design to compare consumers’ valuation of extra virgin olive oil (EVOO) from different countries with and without exposure to information about olive oil fraud occurring in one of the countries. Results show that information about olive oil fraud in one country negatively affects the valuation of EVOO not only from that country but also from other countries, indicating negative spillover effects of food fraud.

Suggested Citation

  • Meerza, Syed Imran Ali & Gustafson, Christopher R., 2020. "Consumers’ Response to Food Fraud: Evidence from Experimental Auctions," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 45(2), March.
    • Handle: RePEc:ags:jlaare:302451
    DOI: 10.22004/ag.econ.302451
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    Cited by:

    1. Gustafson, Christopher R. & Meerza, Syed Imran Ali, 2023. "The Impact of Information on Valuation in Experimental Auctions: A Comparison of Between and Within Subject Designs," OSF Preprints 3g4m5, Center for Open Science.
    2. Gustafson, Christopher R. & Champetier, Antoine, 2024. "Information Choice vs. Exposure: An Experiment Examining the Impact of Honey Fraud Information on Consumer Valuation," 2024 Annual Meeting, July 28-30, New Orleans, LA 343750, Agricultural and Applied Economics Association.
    3. Syed Imran Ali Meerza & Khondoker Mottaleb & Alwin Dsouza & Md. Shajedur Rahaman & Md. Abdur Rouf Sarkar, 2023. "Consumers’ valuation of a biofortified crop: Evidence from a laboratory experiment," Agricultural Economics, International Association of Agricultural Economists, vol. 54(5), pages 697-708, September.

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