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Consumer Preferences for High Welfare Meat in Germany: Self-service Counter or Service Counter?

Author

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  • Weinrich, Ramona
  • Kühl, Sarah
  • Franz, Anabell
  • Spiller, Achim

Abstract

Many people view animal welfare standards in the agricultural industry as critical and some consumers would prefer to buy high welfare meat. In order to successfully introduce high welfare meat products onto the market, some important marketing decisions must be made. Due to limited shelf space in retail outlets, niche products like high welfare meat cannot be placed both at the self-service counter and at the service counter. In order to analyze where to place it best an online survey of 642 German consumers was conducted. By means of factor and cluster analyses, consumers’ animal welfare attitudes and their preference for a point of purchase were combined. The different target groups were joint using cross tabulation analysis. The results reveal that consumers in the target group show a more positive attitude to the service counter.

Suggested Citation

  • Weinrich, Ramona & Kühl, Sarah & Franz, Anabell & Spiller, Achim, 2015. "Consumer Preferences for High Welfare Meat in Germany: Self-service Counter or Service Counter?," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 6(1), pages 1-18, March.
    • Handle: RePEc:ags:ijofsd:199408
    DOI: 10.22004/ag.econ.199408
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    Citations

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    Cited by:

    1. Spiller, Achim & von Meyer-Höfer, Marie & Sonntag, Winnie, 2016. "Gibt es eine Zukunft für die moderne konventionelle Tierhaltung in Nordwesteuropa?," Department of Agricultural and Rural Development (DARE) Discussion Papers 260780, Georg-August-Universitaet Goettingen, Department of Agricultural Economics and Rural Development (DARE).
    2. Ramona Weinrich & Annabell Franz & Achim Spiller, 2016. "Multi-level labelling: too complex for consumers?," Economia agro-alimentare, FrancoAngeli Editore, vol. 18(2), pages 155-172.
    3. Pirsich, Wiebke & Theuvsen, Ludwig, 2017. "The Pet Food Industry: An Innovative Distribution Channel for Animal Welfare Meat?," 2018 International European Forum (163rd EAAE Seminar), February 5-9, 2018, Innsbruck-Igls, Austria 276914, International European Forum on System Dynamics and Innovation in Food Networks.
    4. Schreiner, J.A., 2018. "Assessing consumer and producer preferences for animal welfare using a common elicitation format," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277467, International Association of Agricultural Economists.
    5. Pirsich, Wiebke & Theuvsen, Ludwig, 2017. "The Pet Food Industry: An Innovative Distribution Channel for Animal Welfare Meat?," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2017(1), June.
    6. Von Hardenberg, Louisa & Heise, Heinke, 2018. "German Pig Farmers’ Attitudes Towards Farm Animal Welfare And Their Willingness To Participate In Animal Welfare Programs: An Empirical Study," 2018 International European Forum (163rd EAAE Seminar), February 5-9, 2018, Innsbruck-Igls, Austria 276867, International European Forum on System Dynamics and Innovation in Food Networks.
    7. von Hardenberg, Louisa & Heise, Heinke, 2018. "German Pig Farmers’ Attitudes towards Animal Welfare Programs and their Willingness to Participate in these Programs: An Empirical Study," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 9(3), June.
    8. Pirsich, Wiebke & von Hardenberg, Louisa Marie & Theuvsen, Ludwig, 2017. "The Pet Food Industry: An innovative Distribution Channel for Marketing Feed Products from Welfare Friendly Production to Consumers?," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 8(3), August.
    9. Sirkka Schukat & Louisa von Plettenberg & Heinke Heise, 2020. "Animal Welfare Programs in Germany—An Empirical Study on the Attitudes of Pig Farmers," Agriculture, MDPI, vol. 10(12), pages 1-17, December.
    10. Pirsich, Wiebke & Theuvsen, Ludwig, 2016. "Eine Empirische Analyse Zur Bedeutung Von Verbrauchereinstellungen Für Die Wahl Der Betriebsform ‚Fleischerfachgeschäft‘," 56th Annual Conference, Bonn, Germany, September 28-30, 2016 244885, German Association of Agricultural Economists (GEWISOLA).

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