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Customer Relationship Management at Farm Credit Services of Mid-America: Working towards a SingleView

Author

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  • Martens, Bobby J.
  • Akridge, Jay T.

Abstract

This case study explores Farm Credit Services of Mid-America's (FCS MA) process of identifying and implementing new technology needed to meet the needs of their customer relationship management (CRM) program. This case illustrates the key challenges facing firms as their CRM programs are expanded and improved to continually meet the customer's needs and explores the complexities of developing and implementing a large information technology system. Decisions ranging from which technology system is right to which approach is best when training and motivating the system users are considered.

Suggested Citation

  • Martens, Bobby J. & Akridge, Jay T., 2006. "Customer Relationship Management at Farm Credit Services of Mid-America: Working towards a SingleView," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 9(3), pages 1-15.
    • Handle: RePEc:ags:ifaamr:8201
    DOI: 10.22004/ag.econ.8201
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    File URL: https://ageconsearch.umn.edu/record/8201/files/20051042_9.3.A_Formatted.pdf
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    References listed on IDEAS

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    1. Brent A. Gloy & Jay T. Akridge & Paul V. Preckel, 1997. "Customer Lifetime Value: An application in the rural petroleum market," Agribusiness, John Wiley & Sons, Ltd., vol. 13(3), pages 335-347.
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    Cited by:

    1. Yongrok Choi & Yanni Yu, 2014. "The Influence of Perceived Corporate Sustainability Practices on Employees and Organizational Performance," Sustainability, MDPI, vol. 6(1), pages 1-17, January.

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    Keywords

    Agricultural Finance;

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