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Innovation in Food Products: First-mover Strategy and Entropy Metrics

Author

Listed:
  • Sporleder, Thomas L.
  • Hooker, Neal H.
  • Shanahan, Christopher J.
  • Broring, Stefanie

Abstract

The objective of this research is to investigate food product innovation in the context of the first-mover strategy among food manufacturers within agrifood supply chains. The emphasis of the analysis is on developing a useful metric for tracking new product development in the context of first-mover strategy. Entropy is introduced as a novel and useful means of examining first-mover strategy and new product development (NPD) in general. Understanding the complexities of the first-mover strategy and tracking NPD with entropy metrics holds promise for enhancing the analysis of agrifood supply chains and assisting firms in deciphering broad strategies of their rivals.

Suggested Citation

  • Sporleder, Thomas L. & Hooker, Neal H. & Shanahan, Christopher J. & Broring, Stefanie, 2008. "Innovation in Food Products: First-mover Strategy and Entropy Metrics," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 11(3), pages 1-26, September.
    • Handle: RePEc:ags:ifaamr:53729
    DOI: 10.22004/ag.econ.53729
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    Cited by:

    1. M. Laura Donnet & Dave D. Weatherspoon & Charles B. Moss, 2010. "Measuring Food Product Differentiation by Quality Ratings: A Cross‐Entropy Analysis of Specialty Coffee e‐Auctions," Journal of Agricultural Economics, Wiley Blackwell, vol. 61(1), pages 122-137, February.
    2. Hooker, Neal & Downs, Shauna, 2014. "Trans-Border Reformulation: US and Canadian Experiences with trans Fat," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(A), pages 1-16, March.

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